Brand Tone

Friendly, whimsical, heartfelt, inspirational, faith-based, playful, and relatable. It's personal, inviting, and shares glimpses into family life and the creative process, fostering authenticity and connection.

Brand Values

• •Faith and Family
• •Handmade Quality
• •Authenticity and Whimsy
• •Community Connection

Best Practices

• •Embrace storytelling, weaving the personal family and brand origin story into all content to connect with the audience.
• •Consistently use "we" and inclusive language like "friend" to reinforce the family team aspect and foster community.
• •Incorporate whimsical and evocative words (e.g., "whimsical," "enchanted," "story," "magic," "cozy") to reflect the brand's dreamy and heartfelt aesthetic.
• •Maintain authenticity on social media by sharing behind-the-scenes content, including the realities of running a home-based business, to build trust.
• •Align product naming with core values (e.g., faith, literary interests, personal identity) to create a cohesive brand experience.

Social Perception

Overwhelmingly positive, customers perceive the brand as genuine, relatable, and transparent. The focus on quality, comfort, family, and faith resonates deeply, fostering a loyal community connected to the brand's values and lifestyle.

Copy Examples

• •Whispers of spring and the promise of sunny days are stitched into every one of our new 'Garden Bloom' headbands. Handmade with love, for all of life's whimsical adventures. ✨ Which floral story will you tell?
• •Fueling this little dream of ours, one stitch and one school lesson at a time. Every order you place helps our family grow. Thank you for being a part of our story. #familybusiness #handmade #homeschoollife
• •For the Love of a Good Book & A Cozy Corner. ✨ Discover our 'Little Women' inspired collection and wear a piece of the story. Perfect for literary souls and dreamy afternoons.
• •A little bit of magic, delivered. Hello friend, just a little note from our home to yours. We've just restocked our customer-favorite comfort-fit tees, perfect for all your cozy moments. Each one is packed with care and a prayer from our family.
• •Wear your heart on your sleeve with our 'Motherhood in Progress' tee. Made from the softest cotton, it's a gentle reminder that every day is a journey of grace. Designed for comfort, whether you're chasing little ones or finding a quiet moment for yourself.