Brand Tone

aspirational, serene, and encouraging

Brand Values

• •Wellness and a Healthy Lifestyle
• •Quality and Authenticity
• •Inclusivity
• •Mindful Movement

Best Practices

• •Maintain a Positive and Encouraging Tone: All copy should be uplifting and motivational, inspiring customers to engage in a healthy and mindful lifestyle.
• •Emphasize a Holistic Approach to Wellness: Go beyond the physical aspects of yoga and exercise. Talk about mental clarity, peace, and overall well-being.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics, the freedom of movement, and the sense of calm and focus that comes with the practice.
• •Clearly State "Made in Mexico": Given the global landscape of similarly named brands, consistently including this detail can help carve out a unique identity and appeal to local and international customers who value locally-made products.
• •Be Inclusive in Your Messaging: Ensure that the language and imagery used are welcoming to people of all body types, genders, and experience levels, reflecting the brand's value of inclusivity.

Social Perception

The social perception of Luma Yoga, within its specific context as a Mexican activewear brand, is that of a stylish and modern option for yoga and fitness enthusiasts. The brand is perceived as being in line with contemporary wellness trends, offering products that are both functional and fashionable. The use of social media platforms like TikTok and Instagram positions them as accessible and engaged with their target audience. However, due to the prevalence of other "Luma Yoga" named businesses, there is a potential for brand dilution, which requires a clear and consistent marketing message to differentiate themselves.

Copy Examples

• •Find Your Flow. In Luma. Move, breathe, and be. Our new collection is designed to support every moment of your practice. Discover pieces that feel like a second skin.
• •From Studio to Street. Seamlessly transition from your morning yoga session to the rest of your day. Luma activewear is crafted for comfort and style that moves with you.
• •The Art of Stillness. In the quiet moments, find your strength. Our latest apparel is here to help you connect with your practice on a deeper level.
• •Made for Mindful Movement. Each piece in our collection is thoughtfully designed in Mexico to inspire your wellness journey. Wear your intention.
• •Embrace Your Power. Feel strong, confident, and unstoppable. Luma Yoga is more than activewear; it's a celebration of your dedication to a vibrant, healthy life.