Tono de Marca

aspirational, innovative, and results-oriented

Valores de Marca

• •effectiveness
• •innovation
• •customer trust
• •self-care

Mejores Prácticas

• •Develop a "Glow" Lexicon: Create a list of core brand words and phrases (e.g., radiance, illuminate, revitalize, sculpt, glow, transformative, innovative, empower) and use them consistently across all channels to reinforce the brand's aspirational and results-focused identity.
• •Balance Science with Simplicity: When describing product technology (like microcurrents or LED therapy), always pair the technical term with a clear benefit. For example, "Uses Electrical Muscle Stimulation (the science) to visibly firm and lift your skin (the benefit)."
• •Lead with the Outcome: Structure headlines and opening sentences around the result the customer desires. Instead of "Our New Wand Has Red Light Therapy," write "Reduce Fine Lines and Boost Your Glow with Red Light Therapy." This immediately addresses the customer's needs.
• •Incorporate "Ritual" Language: Frame the use of LUMÊ products as a positive, daily "ritual" or "indulgence" rather than a "chore." Using words like routine, ritual, pamper, and experience elevates the product from a simple tool to a key part of a self-care lifestyle.
• •Let Customers Tell the Story: Weave authentic customer testimonials directly into product pages and social media content. Use direct quotes that mention specific results ("My fine lines are less noticeable") to build social proof and reinforce the brand’s promise of effectiveness.

Percepción Social

Customer feedback for LUMÊ skin tools is generally positive, centering on product experience and perceived results. Reviews highlight the luxurious and relaxing feel of using the devices, with satisfaction on ease of use. Customers show a hopeful and patient outlook on results, understanding that significant improvements take time. The brand is perceived as targeting women interested in anti-aging, beauty technology, and at-home skincare.

Ejemplos de Copy

• •Unlock Your Radiance. Advanced Beauty Tools for a Timeless Glow. Experience the future of skincare. Scientifically designed, visibly transformative. Shop Now.
• •Sculpt, lift, and glow from within. ✨ Our GlowRevive Skin Sculptor uses advanced microcurrent technology to tone facial muscles and revitalize your complexion. Turn your daily routine into a luxurious ritual. Tap to discover the science of shine. #LumeSkin #BeautyTech #SkinSculptor #AtHomeFacial #GlowUp
• •Your Exclusive Offer: The Future of Flawless Skin Is Here. Don't just treat your skin. Transform it. Discover LUMÊ's bestsellers inside...
• •Tired of fine lines and dull skin? Revitalize your skin with the power of LED therapy and microcurrents. The LUMÊ 4-in-1 Skincare Wand is your all-in-one solution for a firmer, brighter, and more youthful complexion. Backed by science, loved by users. Get yours with a 30-day money-back guarantee. Shop Now
• •Revitalize from the Root. Our Advanced 3-in-1 Brush uses targeted infrared light and gentle vibrations to awaken dormant follicles, reduce thinning, and boost your hair's natural luster. A healthier scalp and fuller hair are just a brushstroke away.