Brand Tone

Elegant & Sophisticated, Innovative & Creative, Personal & Client-Focused, Passionate & Inspiring, Timeless

Brand Values

• •Elevating the Human Experience
• •Form and Function
• •Innovation & Creativity
• •Quality & Craftsmanship
• •Client-Centricity & Listening
• •Timeless Design
• •Sustainability
• •Adaptability & Evolution

Best Practices

• •Embody Elegance and Sophistication: Use refined language that speaks to artistry, craftsmanship, and beauty. Avoid overly casual slang or overly technical jargon unless explaining a specific innovation.
• •Highlight Innovation with Purpose: When discussing design, focus not just on the "newness" but on how innovation serves to elevate the experience, improve function, or create unique beauty.
• •Maintain a Client-Centric Narrative: Frame copy around the client's desires, dreams, and experiences. Emphasize personalization and the collaborative journey, especially for couture and bridal.
• •Infuse Passion and Inspiration: Let Luly Yang's own passion for design and her desire to inspire shine through. Use words that evoke positive emotion and aspiration.
• •Reinforce Timelessness Over Fleeting Trends: While acknowledging current aesthetics, emphasize the lasting quality and enduring style of the designs, positioning them as investments rather than disposable fashion.

Social Perception

Highly Respected & Award-Winning, Provider of Exceptional Quality & Service, Innovative and Versatile Designer, Community-Involved & Philanthropic, Influential Figure

Copy Examples

• •Your love story is unique. Your gown should be too. At Luly Yang, we weave your dreams into reality, crafting a timeless expression of you. Begin your forever in a gown that’s more than a dress—it’s a masterpiece of your journey. #LulyYangBride #CoutureWedding #BespokeElegance
• •Introducing 'Ethereal Bloom' – where innovative design meets timeless artistry. Each piece a testament to the delicate strength within, designed to elevate your every moment. Discover the collection and let your spirit soar. #LulyYangCouture #NewCollection #FashionInnovation #ArtOfDress
• •Transforming the everyday into the exceptional. We partnered with [Client Name] to redefine their team's presence, balancing impeccable style with intuitive function. Because every interaction is an opportunity to elevate the human experience. #LulyYangDesignGroup #CorporateCouture #UniformInnovation #BrandCentricDesign
• •Beyond the fabric and thread lies a deeper purpose: to design a feeling. From the initial sketch to the final fitting, our passion is to create pieces that resonate with your essence and empower your presence. Experience the Luly Yang difference. #DesignWithPurpose #FormAndFunction #LulyYangValues
• •The perfect accent, an elevation of style. Our latest accessories collection marries innovative design with timeless elegance, crafted to complete your unique narrative. Discover the details that define you. #LulyYangAccessories #LuxeDetails #InnovativeDesign