Brand Tone

nurturing, genuine, and simple

Brand Values

• •Natural Quality
• •Handcrafted Excellence
• •Simplicity and Purity
• •Customer Well-being

Best Practices

• •Lead with Honesty: Always be transparent about ingredients and the handmade process. Avoid making exaggerated claims and let the quality of the natural ingredients speak for itself.
• •Use Nurturing Language: Employ words that evoke a sense of care, comfort, and well-being (e.g., nourish, soothe, gentle, embrace, pure).
• •Tell the Handmade Story: Consistently reference the artisan nature of the products. This reinforces the brand's core value and differentiates it from larger competitors. Use phrases like crafted by hand, small-batch, or made with love.
• •Keep it Simple: The copy should be as clean and straightforward as the product ingredients. Avoid overly technical terms or trendy jargon. The tone should feel like friendly, trustworthy advice.
• •Focus on the Why: Connect the products to a feeling or benefit. Instead of just listing ingredients, explain why they are beneficial and how they will make the customer feel (e.g., calm, refreshed, confident in your skin).

Social Perception

The image projected is that of a small, dedicated artisan business offering high-quality, natural products. The lack of a broader online presence means there is no community or public dialogue around the brand.

Copy Examples

• •Simple ingredients, honest care. Discover the gentle touch of our handmade soaps. Your skin will thank you.
• •Unwind with nature. Our Lavender Oatmeal soap is handcrafted with love to soothe your skin and calm your mind. Pure, simple, and always natural. #HandmadeSoap #NaturalSkincare #SelfCare
• •Feed your skin with our rich and creamy body butter. Whipped with pure shea butter and nourishing almond oil, it melts on contact, leaving your skin feeling soft, smooth, and deeply hydrated. No harsh chemicals, just pure goodness.
• •A little love for your skin from Luly's Shop.
• •Tired of complicated skincare routines? At Luly's Shop, we believe in the power of simplicity. Our natural, handmade body care products are crafted to nourish and protect your skin, just as nature intended. Shop our collection today for a healthier glow!