Brand Tone

Warm & Friendly, Elegant & Charming, Trustworthy & Quality-Focused, Personal & Celebratory, Slightly Playful

Brand Values

• •Quality Craftsmanship
• •Eco-Consciousness
• •Customer Happiness & Celebration
• •Aesthetic Appeal
• •Personalization & Thoughtfulness
• •Made in the USA (specifically California)

Best Practices

• •Emphasize 'Handmade' and 'Quality': Consistently use terms like 'hand-poured,' 'premium soy wax,' 'artisan,' and 'crafted with care' to reinforce the quality and personal touch.
• •Maintain a Warm, Approachable, and Slightly Elegant Voice: Whether writing product descriptions, social media captions, or customer service responses, keep the language friendly, inviting, and infused with a sense of charm and specialness.
• •Visually Align with the Tone: Ensure all imagery (product photos, social media graphics) is bright, clean, aesthetically pleasing, and reflects the elegance and charm of the brand.
• •Spotlight Personalization and Celebration: Regularly feature examples of personalized candles for events, share customer stories (with permission), and use language that evokes joy, celebration, and thoughtfulness.
• •Clearly Communicate Core Values: Weave in mentions of eco-friendliness, natural ingredients (100% soy wax, essential oils), and being 'Made in California' naturally within copy to reinforce these key brand pillars without being overly technical.

Social Perception

Highly Positive, Giftable & Event-Worthy, Reliable & Professional, Aesthetic & High Quality, Associated with pleasant scents and ambiance

Copy Examples

• •Introducing 'Seaside Mimosa' 🍊✨! Let our new hand-poured soy candle transport you to a sunny Laguna Beach morning. Crafted with love, eco-friendly ingredients, and a scent that sparkles with joy. Perfect for brightening your home or gifting a little sunshine. #LuluSugarCandles #NewCollection #HandmadeWithLove #SoyCandles #LagunaBeachVibes #CoastalCharm
• •Shower her with love, and a scent to remember the day. Our personalized bridal shower favor candles are hand-poured with 100% soy wax and the dreamiest fragrances. Create a beautiful, lasting thank you for your guests. Explore designs and scents at [link]. #BridalShowerFavors #LuluSugar #WeddingCandles #PersonalizedGifts #SoyFavors #SheSaidYes
• •Breathe easy, live beautifully. At Lulu Sugar Candles, we believe in a cleaner burn for a brighter home. That's why every candle is hand-poured in California using 100% American-grown soy wax and fragrances free from harsh chemicals. Kind to you, kind to the planet. 🌿 #EcoFriendlyHome #SoyWaxCandles #CleanBurning #LuluSugarValues #SustainableLiving
• •From our sunny Laguna Beach studio to your home, Lulu Sugar Candles are poured with passion. We started with a simple idea: create beautiful, eco-friendly soy candles that make everyday moments and special celebrations even brighter. Discover the Lulu Sugar difference. #LuluSugarCandles #OurStory #HandPoured #CaliforniaMade #ArtisanCandles
• •Have a special occasion coming up? Or a unique gift in mind? Let's create something beautiful together! Lulu Sugar Candles offers personalized labels and a range of delightful scents for your custom candle needs. Perfect for baby showers, birthdays, corporate gifts, and more! Message us to start designing! #CustomCandles #PersonalizedFavors #LuluSugar #EventPlanning #UniqueGifts #MadeForYou