Brand Tone

Trendy, Fashion-Forward, Approachable, Friendly, Inspiring, Aspirational, Playful, Youthful, Helpful, and Engaging

Brand Values

• •Quality and Style
• •Customer Connection/Community
• •Fashion Accessibility (within their market segment)
• •Inspiration

Best Practices

• •Embrace "Lulujentene": Consistently use the "Lulujentene" persona. This creates a relatable, friendly, and unified voice across all platforms. Whether it's in captions, video intros, or customer service responses, let "The Lulu Girls" shine through.
• •Stay Visually Aligned: Ensure that the visual style (photography, videography, graphics) matches the trendy, fresh, and inspiring tone. High-quality, appealing visuals are key in fashion and will reinforce the verbal messaging.
• •Platform-Appropriate Adaptability: While maintaining core consistency, adapt the tone slightly for each platform. TikTok can be more playful and informal, Instagram more polished and inspirational, and Facebook a blend that can also include more direct sales or event information. The core, however, remains friendly and fashion-focused.
• •Engage Authentically: Respond to comments and messages with the established friendly and helpful tone. Use emojis and enthusiastic language where appropriate, reflecting the energy seen in TikToks. Show genuine interest in customer queries and feedback.
• •Team Training & Guidelines: If multiple people manage communications, ensure they are all familiar with the brand's tone of voice and values. Simple guidelines or a "voice chart" with do's and don'ts can help maintain consistency, ensuring every piece of copy sounds like it comes from the #Lulujentene.

Social Perception

Lulu Shop – Lulushop is likely perceived as a go-to destination for contemporary women's fashion in their local market (Bodø) and online in Norway. The "Lulujentene" branding makes them appear relatable and connected to their customers. They are seen as current and knowledgeable about fashion trends, actively showcasing new items from popular Scandinavian and international designers. The frequent TikTok posts and engagement suggest they are perceived as a modern and accessible brand, particularly by a younger, digitally-savvy audience.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Friday feeling in full bloom! 🌸 The new [Brand Name] floral dress has just landed, and we're already obsessed. Perfect for weekend brunches or that special occasion. Swipe to see why the #Lulujentene are calling this a must-have! Shop link in bio. #LuluShopStyle #NewCollection #FloralDream"
• •TikTok Video Caption (Styling a Versatile Jacket): "One jacket, three vibes! ✨ Watch how the Lulujentene style the new [Brand Name] puffer – from city chic to cozy casual. Which look is your fave? 👇 Grab yours at lulushop.no before it's gone! #LulushopBodø #FashionHack #StyleInspo #OOTD #NorwegianFashion"
• •Facebook Ad (Seasonal Sale): "Hello, sunshine & savings! ☀️ Our mid-season sale is ON! Refresh your wardrobe with up to 40% off selected gems from your favourite brands. The #Lulujentene have picked their top deals – discover yours now at lulushop.no! Don't miss out! #LuluShopSale #FashionDeals #SummerStyle"
• •Website Banner (Highlighting Customer Club): "Join the Lulu Club! ✨ Become a #Lulujentene insider and get exclusive perks, early access to sales, and a special birthday treat! Sign up today and let us spoil you. Because fashion is more fun with friends! #LuluShop #CustomerLove #FashionCommunity"
• •Instagram Story (Behind the Scenes/Store Vibe): "Morning buzz at Lulu Shop Bodø! ☕️ The #Lulujentene are unboxing fresh arrivals and getting your faves ready. Come say hi or explore everything new online at lulushop.no! 👋 #StoreLife #BodøFashion #NewIn"