Brand Tone

Charming & Whimsical, Personal & Passionate, Appreciative & Community-Oriented, Classic & Elegant

Brand Values

• •Handmade Quality & Craftsmanship
• •High-Quality Materials
• •Supporting Small Business
• •Attention to Detail
• •Classic and Feminine Style

Best Practices

• •Always Emphasize "Handmade": Consistently use terms like "handmade," "crafted by Lulu," "made in Brooklyn" to reinforce the personal touch and origin.
• •Use Warm, Personal, and Appreciative Language: Incorporate words like "love," "care," "sweet," "charming," "grateful," and directly address the customer in a friendly way.
• •Highlight Quality Materials and Craftsmanship Details: When describing products, mention specific high-quality materials (e.g., "Liberty of London Tana Lawn™ cotton," "plush velvet") and the attention to detail in their creation.
• •Maintain a Visually Cohesive and Whimsical Aesthetic: Ensure photography and visual elements are bright, charming, and align with the delicate, often playful nature of the products. Product styling should reflect this.
• •Tell the Founder's Story (Subtly and Consistently): Weave in elements of Lulu's passion for design and the brand's origin story where appropriate to reinforce authenticity and the "small business" feel.

Social Perception

Positive for Product Aesthetics and Uniqueness, Associated with Quality (Generally), Seen as a "Boutique" or "Small Shop" Brand, Trusted for Children's Accessories

Copy Examples

• •Instagram Post (New Product): Sprinkle a little magic into their day! ✨ Our new, handmade [Product Name] bows have arrived, crafted with love right here in Brooklyn. Perfect for playful adventures and sweet smiles. #LuluLuvs #HandmadeWithLove #BrooklynMade #KidsAccessories #CharmingStyle
• •Website Banner (Homepage): LuluLuvs: Timeless, handmade accessories for your little ones. Discover the charm of Liberty prints and plush velvets, all crafted with care.
• •Facebook Ad (Highlighting Quality): Beyond the pretty bows and sparkly clips, there's a promise of quality. Each LuluLuvs piece is handmade by Lulu herself, ensuring every detail is perfect for your precious one. Shop small, love big! #ShopLuluLuvs #ArtisanMade #QualityKidsFashion
• •Product Description (Emphasis on Craftsmanship): Meet our [Product Name] clip – a tiny treasure, lovingly handmade in our Brooklyn studio. Featuring [Material, e.g., the softest Liberty of London cotton], it’s designed to add a touch of elegant whimsy to any outfit. Because every little detail matters.
• •Email Newsletter (Thank You/Community Focus): From our hands to yours, with love from Brooklyn! A heartfelt thank you for being part of the LuluLuvs family. Your support for our small, handmade shop means the world. See what’s new this week! [Link] #GratefulHeart #LuluLuvsCommunity #SupportSmall