Brand Tone

Elegant & Classic, Minimalist & Simple, Approachable & Friendly, Quality-Conscious & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Affordability & Accessibility
• •Simplicity & Minimalism
• •Customer Connection & Community
• •Authenticity & Heritage

Best Practices

• •Embrace Simplicity: Use clear, concise language. Avoid overly ornate or complex vocabulary. Focus on conveying elegance through simplicity, mirroring the minimalist jewelry design.
• •Highlight Craftsmanship & Origin: Consistently mention the "handmade in Brazil" aspect and the quality materials (18k gold plated, sterling silver) to reinforce the values of quality and authenticity.
• •Speak to "Everyday" Use: Frame the jewelry as suitable and durable for daily wear, making it relatable and accessible, aligning with the "jewelry for everyday life" motto.
• •Maintain a Warm & Inviting Voice: Whether it's an Instagram caption or a product description, keep the tone friendly and approachable. Use welcoming language for events and customer interactions.
• •Visually Align: Ensure that the copy is always paired with visuals (photos, videos) that reflect the minimalist, elegant, and classic aesthetic described by the brand and its collaborators. The "staygolden" hashtag is a good example of a recurring, positive phrase.

Social Perception

Customers and local commentators perceive Lulu. Gal Jewelry positively. They are seen as a provider of Beautiful and Stylish Jewelry, Good Quality and Durable Products, Affordable Luxury, A Local Gem, Engaging and Modern

Copy Examples

• •Headline: Everyday Elegance, Crafted to Last. Body: Discover Lulu. Gal Jewelry – minimalist designs handmade in Brazil from 18k gold and sterling silver. Simple, beautiful pieces for your daily shine. #LuluGalJewelry #MinimalistStyle #EverydayLuxury
• •Headline: Your Story, Beautifully Adorned. Body: From delicate necklaces to stackable rings, find the perfect expression of you. Our Brazilian-made jewelry is designed for life’s moments, big and small. Visit us in-store or online. #ClassicJewelry #HandcraftedGoodness #LuluGal
• •Headline: Quality You Can Feel. Prices You’ll Love. Body: We believe in beautiful, durable jewelry that doesn’t break the bank. Explore our collection of hypoallergenic, 18k gold plated and sterling silver pieces. Shine on, affordably. #AffordableElegance #MadeInBrazil #LuluGalStyle
• •Headline: Join the Sparkle! Piercing Party This Saturday! Body: Ready for a new shimmer? Our expert piercers are here to help you find the perfect stud or hoop. Book your spot for our Lulu. Gal Piercing Party and let’s add some sparkle to your everyday! #PiercingParty #WSNC #LuluGalEvents #StayGolden
• •Headline: The Perfect Touch of Minimalist Charm. Body: Looking for that go-to piece? Our collection is filled with timeless designs, from classic hoops to engravable pendants. Handmade by Brazilian artisans, just for you. #ShopSmall #JewelryLover #LuluGalDesigns