Brand Tone

Creative and Inspiring, Friendly and Approachable, Supportive (of Small Businesses/Crafters), Quality-Focused and Trustworthy, Enthusiastic and Passionate

Brand Values

• •Quality
• •Creativity and Uniqueness
• •Customer Support/Empowerment
• •Community
• •Accessibility

Best Practices

• •Speak the Crafter's Language: Use terminology familiar to polymer clay artists (e.g., 'clean cuts,' 'slabs,' 'canes,' 'baking'). Show understanding of their needs and challenges.
• •Highlight Quality and Uniqueness: Consistently reinforce that the cutters are high-quality, durable, and offer unique designs created by the owner. This builds trust and justifies the purchase.
• •Maintain a Friendly and Encouraging Voice: Address the audience directly (using 'you,' 'your'), be supportive, and foster a sense of community. Reflect the owner's passion for the craft.
• •Be Visually Descriptive and Inspiring: Since polymer clay is a visual art form, use evocative language that helps customers imagine the creative possibilities with the tools. Encourage them to 'Craft Your Imagination.'
• •Stay Authentic and Personal (Where Appropriate): The 'mom ran small business' aspect is a strength. Sharing glimpses of the passion behind the brand (as seen on the Etsy 'About' page) can resonate deeply with the target audience. Ensure this authenticity is reflected in the copy.

Social Perception

Highly Positive, Reliable, Innovative, Supportive of Crafters

Copy Examples

• •Headline: Unlock Your Inner Artist with Lulu Cutters! Body: Dive into the world of polymer clay with our uniquely designed, high-quality cutters. From intricate florals to playful shapes, we provide the tools, you bring the imagination! #LuluCutters #PolymerClayMagic #CraftYourStory
• •Headline: Sharp Edges, Endless Creativity. Body: Tired of dull cutters? Our precision-crafted polymer clay tools are made to last, ensuring clean cuts and beautiful results every time. Join the Lulu Cutters family and elevate your creations! ✨
• •Headline: From Our Craft Table to Yours. ❤️ Body: As a fellow maker, I design each Lulu Cutter with passion and precision. Discover tools that inspire and empower your polymer clay journey. What will you create today? #HandmadeWithLulu #PolymerClaySupplies
• •Headline: New Designs Just Dropped! 🎉 Body: Get ready to be inspired! Our latest collection of polymer clay cutters is here, packed with fresh shapes and innovative tools to spark your next masterpiece. Shop now and craft something amazing! (Link in bio) #LuluCuttersNew #ClayArt #MustHaveTools
• •Headline: Join the Lulu Cutters Community! Body: Share your stunning polymer clay creations using #LuluCutters! We love seeing what you make with our tools. Get inspired, connect with fellow artists, and let your creativity shine. P.S. Don't forget to check out our tutorials on YouTube!