Brand Tone

approachable, authentic, passionate, and informative, with a friendly and sometimes humorous edge

Brand Values

• •Artistic Excellence & Craftsmanship
• •Client Collaboration & Trust
• •Personal Connection & Meaning
• •Authenticity & Self-Expression
• •Professionalism & Client Care
• •Continuous Learning & Sharing

Best Practices

• •Know Your Voice & Stick to It: Define the key characteristics of your brand's voice (e.g., Lu's is approachable, authentic, passionate, informative, with a friendly/humorous edge). Create a simple style guide or list of "voice words" and refer to it when writing any copy, from social media posts to website updates and client emails.
• •Be Genuinely You: Authenticity resonates. Share real stories, genuine enthusiasm, and even appropriate vulnerabilities or humor. Lu’s sharing of personal anecdotes (cat, courses, life events) makes her relatable and builds connection. Avoid corporate jargon or overly formal language if it doesn’t fit the established tone.
• •Speak to Your Audience Like a Friend (but professionally): Use conversational language, ask questions to encourage engagement, and explain things clearly without being condescending. While friendly, always maintain professionalism regarding important details like booking, pricing, and aftercare.
• •Show, Don't Just Tell Your Passion: Instead of just saying "I love tattooing flowers," describe *why* – the stories, the connection with clients, the beauty of nature. Lu's detailed descriptions of the meaning behind tattoos or her joy in the creative process effectively convey her passion.
• •Consistency Across All Platforms: Ensure the tone is consistent whether it's an Instagram caption, a blog post, a newsletter, or a website FAQ. While the format might change, the core voice should remain recognizable, reinforcing brand identity and building trust with the audience.

Social Perception

positive. Highly Skilled & Artistic, Professional & Trustworthy, Warm, Welcoming & Kind, Empowering, Collaborative

Copy Examples

• •(Instagram post for a new floral tattoo): "Absolutely buzzed to share this delicate freehand lilac piece for the lovely Sarah! 🌿 We chatted all about her grandma's garden, and bringing those memories to life was such an honor. There’s something truly special about flowers that hold stories. What flower tells your story? #floraltattoo #lulorammartin #torontotattoo #botanicalart #meaningfultattoos"
• •(Website Blog Post Snippet - "What I've Been Learning"): "Okay, so confession time: I went down another Skillshare rabbit hole this month! 😅 But seriously, stumbled upon this amazing digital illustration course that’s got me all fired up with new ideas for prints (and maybe even some future flash?!). Always learning, always growing, right? What’s a new skill you’re geeking out on lately? Drop your recs below! #artistlife #continuouslearning #digitalart #creativity"
• •(Newsletter Excerpt promoting new merch): "Guess what just landed in the shop? ✨ My new 'Bloom Wild' enamel pins are here, and honestly, I’m a little bit obsessed. Perfect for jazzing up your jacket or reminding yourself to embrace your unique awesomeness. Malone (the cat, for newbies!) even tried to claim one, so you know they're good. 😉 Grab yours before she does! [Link to shop] #newmerch #enamelpin #lulorammartinart #treatyourself"
• •(About Page Snippet): "More than just ink on skin, I believe tattoos are a way to wear your story, your passions, your growth. My little corner of Toronto is where we turn those ideas into art. With over a decade of tattooing, specializing in florals that feel both delicate and strong, I’m here to help you create something truly *you*. Let's make some magic. ✨ #customtattoo #floralartist #torontoink #yourstoryinart"
• •(Instagram Story - Booking Announcement): "Hey lovely people! Just a heads-up: my books for [Month/Season] tattoos will be opening on [Date] at [Time] EST! 🎉 Spots tend to go quicker than Malone chasing a laser pointer, so set a reminder if you're keen on some floral goodness. More info on how to book via the link in my bio. Can't wait to hear your ideas! 🌸 #tattoobooking #torontotattooartist #lulorammartin #floraltattoos"