Tono de Marca

caring, sophisticated, and reassuring

Valores de Marca

• •Well-being
• •Sophistication & Elegance
• •Innovation
• •Connection
• •Cleanliness & Harmony

Mejores Prácticas

• •Lead with Emotion, Support with Function: Start copy with the emotional benefit (e.g., 'Create Moments,' 'Regala Bienestar') and then introduce the product as the tool to achieve that feeling.
• •Use a 'Wellness' Vocabulary: Consistently integrate words like harmony, well-being, calm, shine, essence, and connection to reinforce the brand's core values in all communications.
• •Focus on the 'Ritual': Frame product usage not as a chore, but as a positive 'ritual' that enhances the bond with a pet, as seen with the 'Abrazo de Bienvenida' concept. This elevates the brand from a simple product seller to a lifestyle enhancer.
• •Maintain a Sophisticated & Clean Aesthetic: Ensure all written content mirrors the clean, modern, and gentle visual identity of the brand. Use clear, elegant fonts and avoid slang or overly casual language.
• •Speak to the 'Pet Parent': Address the audience as caring 'pet parents' who prioritize their pet's happiness and integration into the family. Use language that validates their deep emotional connection to their animals.

Percepción Social

LuloPet's public perception is largely shaped by its own curated content, projecting an image of a high-quality, trustworthy brand dedicated to pet wellness. It is aspirational, appealing to pet owners willing to invest in specialized products to enhance their pet's quality of life and home environment. Without substantial third-party feedback, the perception is neutral to positive, based solely on the brand's professional and caring self-presentation.

Ejemplos de Copy

• •Peaceful moments, made possible. Our Relaxing Effect line helps create a serene sanctuary for your best friend, turning your house into a harmonious home. Discover the calm at LuloPet.com. #LuloPet #PetWellness #CalmHome
• •Love the play, not the smells. Our Neutralizer Spray instantly eliminates odors, leaving nothing behind but freshness and happy memories. Let your pet shine! ✨ #LuloPet #CleanHome #HappyPet
• •Celebrate Their Essence. Because they’re not just pets, they’re family. Explore our collection of premium care products designed to make them shine.
• •Cuddle-approved clean. The LuloPet Premium Detergent is powerful on dirt but gentle on sensitive skin, ensuring your pet's blankets and beds are always fresh, soft, and ready for the next nap. Add well-being to your laundry routine.
• •A Brilliant Welcome Awaits You & Your Pet 🐾