Brand Tone

Friendly and Approachable, Helpful and Understanding (Parent-to-Parent), Positive and Joyful, Reassuring and Trustworthy, Slightly Playful

Brand Values

• •Quality & Durability
• •Practicality & Convenience for Parents
• •Child-Friendly & Fun
• •Customer Focus & Responsiveness
• •Thoughtful Gifting
• •Environmental Consideration
• •Supporting Small

Best Practices

• •Show empathy and understanding (e.g., 'we get it,' 'less time cleaning, more time making memories').
• •Use positive adjectives like 'dreamy,' 'adorable,' 'happy,' 'gorgeous.'
• •Highlight Practical Benefits Clearly: Don't just describe features; explain how they make a parent's life easier (e.g., 'wipe clean,' 'stain-resistant,' 'saves cute outfits,' 'reduces laundry').
• •Maintain a Friendly and Approachable Voice: Use conversational language, welcoming phrases, and express a genuine desire to connect with customers.
• •Subtly Weave in Values: Reinforce what the brand stands for by mentioning aspects like quality materials, eco-friendly choices (like recycled fabric

Social Perception

Customers perceive the brand as offering high-quality, beautiful, and practical products. They are seen as providing excellent and fast customer service. The personal touches in packaging are noted and appreciated, enhancing the customer experience. The brand is viewed as a 'wonderful small business' by its customers.

Copy Examples

• •Embrace the mess and keep clean ups quick!
• •Messy kids are happy kids so let us help keep those cute outfits clean, dry and stain-free!
• •Dreamy Scandi inspired designs.
• •Little Raine Drops: [Customer Testimonials]
• •Whale You Be Mine? [Bib Design]