Brand Tone

Joyful, Vibrant, Whimsical, Playful, Artistic, Creative, Feminine, Elegant, Approachable, Genuine, Nostalgic, and Timeless

Brand Values

• •Joy and Positivity: Creating work that evokes happiness and uplifts. She aims to make her final products "classic and joyful".
• •Artistic Integrity & Originality: Emphasizing that she is the artist behind the brand, designing and making the prints. Her art is an extension of her personality.
• •Celebration of Color and Nature: A deep love for color combinations and floral/botanical themes is evident.
• •Quality and Timelessness: Creating pieces that are well-made and can be cherished for a long time, potentially becoming heirlooms.
• •Collaboration & Community: She actively collaborates with other brands and values the creative community.
• •Authenticity & Personal Connection: Sharing her journey and inspiration, making the brand relatable. She creates things she herself is attracted to and wants to own.
• •Passion for Design: A genuine love for the process of creating art and transforming it into different products like textiles.

Best Practices

• •Embrace "Joyful" Language: Consistently use words that evoke happiness, brightness, and delight (e.g., vibrant, cheerful, playful, delightful, sparkle, sunshine, bloom).
• •Connect to the Artistic Process: Remind the audience that each design originates from Lulie's hand-painted artwork. Use phrases like "fresh from the studio," "artfully designed," "painted with passion." This reinforces authenticity and the brand's core identity.
• •Highlight Color and Nature: Floral and botanical imagery are central. Use descriptive language that appeals to the senses when talking about colors and patterns (e.g., "a symphony of hues," "petals bursting with life," "sun-drenched palettes").
• •Maintain an Approachable and Warm Voice: Write as if speaking to a friend. Be genuine and inviting. Share snippets of inspiration or the story behind a design to foster connection. Lulie herself describes her personality as "bright, talkative, easygoing," which should be reflected in the copy.
• •Emphasize Timelessness and Feminine Elegance: While playful, ensure the copy also conveys a sense of enduring style and sophisticated charm. Words like "timeless," "classic," "elegant," "cherished," and "heirloom" can be woven in to reflect this aspect.

Social Perception

A Talented and Unique Artist, A Source of Joyful and Beautiful Products, High-Quality & Desirable, Inspiring and Relatable, Associated with a Fresh, Modern Take on Classic Florals

Copy Examples

• •(Instagram Post for a New Fabric Collection): Bursting with joy and a kaleidoscope of color! 🌸✨ Our newest fabric collection has arrived, ready to bring sunshine and whimsical charm to your favorite spaces. Each pattern is painted with love, hoping to make your home a little brighter. Which one are you dreaming up projects with? #LulieWallace #NewCollection #FloralFabric #JoyfulHome #ArtfulLiving
• •(Website Banner for Spring Collection): Hello, Spring! 🌷 Explore Lulie Wallace’s latest blooms – a vibrant collection of art and textiles designed to awaken your home with playful patterns and timeless elegance. Discover pieces that tell a story of color and joy.
• •(Email Subject Line for a Sale): A Little Sprinkle of Lulie Wallace Sunshine (and Savings!) Just For You!
• •(Product Description for a Floral Print): Let this exuberant floral print bring a touch of Lulie's artful whimsy into your everyday. Painted with a heart full of joy and an eye for delightful color, it’s a piece designed to be cherished and to make you smile, day after day. A timeless treasure, fresh from the studio.
• •(About Page Snippet): At Lulie Wallace, we believe in the power of color to spark joy and the beauty of patterns to tell a story. Every brushstroke is infused with a passion for creating art that feels both fresh and timeless, vibrant yet familiar. We’re so glad you’re here to share in our colorful world.