Brand Tone

Warm & Approachable, Joyful & Positive, Practical & Helpful, Stylish & Modern, Community-Focused

Brand Values

• •Family-Centric
• •Practicality & Functionality
• •Style & Aesthetics
• •Quality & Durability
• •Sustainability & Fairness
• •Authenticity

Best Practices

• •Embrace the Founder's Voice: Continue to use a warm, personal, and relatable tone, as if Laura and Eva are speaking directly to their customers. Share anecdotes and insights from their own experiences as mothers.
• •Highlight "Happy Colours" & Joy: Infuse copy with positive, uplifting language. Use descriptive words that evoke happiness, brightness, and fun, reflecting the "happy colours" philosophy.
• •Balance Style with Practicality: Always connect the stylish designs with their functional benefits. Explain *how* the products make a mom's life easier or a child's day more comfortable and fun.
• •Reinforce Core Values: Subtly weave in mentions of fair production, sustainable materials, and gender-neutrality where relevant, reinforcing the ethical and inclusive aspects of the brand.
• •Engage and Build Community: Use questions, calls for user-generated content (e.g., "Show us your #LukkilyStyle!"), and responsive language in social media and customer communications to foster a sense of belonging.

Social Perception

Positive, Trusted, Stylish & Trendy, Supportive of Motherhood, Emerging & Growing

Copy Examples

• •Headline (Mom Bag): "Your Stylish Everyday Hero: The LUKKILY Mom Bag – Space for Everything, Hands Free for Joy!" Body: "Juggling playdates, errands, and me-time? Our LUKKILY Mom Bag is designed by moms, for moms. Lightweight, packed with smart compartments, and in colours that just make you smile. Carry your world, beautifully. #LukkilyLife #MomBagMagic"
• •Instagram Post (Kids' Collection): "Little Adventures, Big Comfort! ✨ Our new LUKKILY kids' collection is here – bursting with happy colours, super-soft fabrics, and gender-neutral designs perfect for every little explorer. Ethically made for carefree play. #LukkilyKids #HappyColours #SustainablePlay"
• •Email Subject (New Arrival): "Just In! Meet Your New Favourite LUKKILY Companion (+ a little treat for you!)" Body Snippet: "Hello lovely! We’re Eva and Laura, and we’re thrilled to share our latest LUKKILY arrivals – designed with busy family life and a touch of everyday chic in mind. Discover the pieces that will make your days a little brighter and a lot more organized."
• •Product Description (Crossbody Bag): "LUKKILY Crossbody: Small Bag, Big Freedom. Perfect for when you need the essentials close and your hands free. Stylish, compact, and ready for your on-the-go moments – from city strolls to playground dashes. Adventure awaits! #LukkilyOnTheGo #EssentialsSorted"
• •Brand Story Snippet (About Us Page): "Founded by two friends navigating the beautiful chaos of motherhood, LUKKILY is more than just a brand – it's a community. We create thoughtfully designed, fairly made pieces that bring a pop of colour and a whole lot of practicality to your family's journey. Welcome to our LUKKILY world!"