Brand Tone

Professional, Expert, Minimalist, Confident, Clear, Design-centric, Authoritative, Approachable

Brand Values

• •Excellence & Quality
• •Purpose-Driven Design
• •Timelessness
• •Collaboration
• •Clarity & Simplicity

Best Practices

• •Lead with Strategy: Always frame design in the context of solving a problem or achieving a business goal. Use words like "strategic," "functional," "solution," and "purpose."
• •Embrace "Less is More": Keep copy concise, direct, and free of jargon or fluff. Let the high-quality visuals do most of the talking. This applies to website copy, social media captions, and client communications.
• •Maintain a Professional Vocabulary: Use language that reflects expertise and confidence. Terms like "ideation," "visual identity," "user experience," and "brand architecture" are appropriate when used clearly.
• •Speak About "We" and "You": When discussing projects, use "we" to reflect the collaborative value. When addressing the client or audience, use "you" and "your" to make the message direct and client-centric.
• •Let the Work Define the Brand: Ensure every piece of content visually and verbally aligns with the clean, minimalist, high-quality aesthetic. The copy should describe the work, and the work should exemplify the copy. Consistency between visual and written identity is paramount.

Social Perception

Perceived as a high-end, specialized design service. The audience consists of peers in the design industry, potential business clients, and followers who appreciate a minimalist design aesthetic. The overall perception is one of a credible, skilled, and focused creative professional.

Copy Examples

• •Instagram Post (Showcasing a new logo): Headline: The Anatomy of a Brand. Body: For [Client Name], the goal was to create an identity that was both modern and timeless. We stripped the concept down to its essential elements—clarity, strength, and forward momentum. The result is more than a logo; it's a strategic mark designed to endure. #Branding #GraphicDesign #LogoDesign #MinimalistDesign #Lukasievic
• •Website Homepage Headline: Headline: Design That Solves. Sub-headline: We build timeless brand identities and digital experiences that connect with your audience and drive your business forward.
• •LinkedIn Post (Sharing a blog article or case study): Headline: Beyond Aesthetics: How Strategic Design Creates Business Value. Body: Good design is not just about what you see; it's about how it functions. In our latest case study, we explore how we partnered with [Client Name] to overhaul their branding, resulting in a 30% increase in user engagement. Read the full story here: [Link] #DesignStrategy #Branding #WebDesign #BusinessGrowth
• •"About Us" Snippet for a Professional Directory: Body: Lukasievic is a design practice dedicated to creating intelligent and enduring brand solutions. Led by architect and designer Łukasz Iwan, we partner with ambitious businesses to translate their vision into powerful visual identities and seamless digital experiences. We believe in design that is not only beautiful but, above all, functional.
• •Promotional Email to a Potential Client: Subject: A New Look for [Potential Client's Brand Name]? Body: Hello [Name], I've been following [Potential Client's Brand Name]'s journey and admire your work in the [Industry] space. My work at Lukasievic.eu is focused on helping brands like yours clarify their message and elevate their presence through strategic design. I specialize in creating timeless identities that resonate with a target audience. I would be pleased to discuss how a refined brand or web experience could support your business goals. Best regards, Łukasz Iwan