Brand Tone

Authentic, Passionate, and Traditional

Brand Values

• •Craftsmanship and Tradition
• •Functionality and Beauty
• •Artistic Integrity
• •Personal Connection

Best Practices

• •Emphasize the "Handmade" Aspect: Always use words like "handcrafted," "handmade," "artisan," and "studio pottery" to reinforce the brand's core identity.
• •Tell the Personal Story: Weave the narrative of Mark and Cathy's partnership and long history into the copy. This personal touch builds an emotional connection with the audience.
• •Highlight "Functional Beauty": Consistently communicate that the pottery is designed for everyday use (e.g., dishwasher/oven safe) while also being aesthetically pleasing. This dual value proposition is a key differentiator.
• •Use Evocative and Sensory Language: Describe the feel of the pottery, the richness of the glazes, and the transformation of the clay to engage the customer's imagination.
• •Maintain a Warm and Inviting Tone: The copy should always feel welcoming and passionate, reflecting the open-studio nature of the business and the artists' dedication to their craft.

Social Perception

Lukacs Pottery Studios is perceived as a local artisanal treasure, a point of interest for tourists, with their work described as beautiful, unique, and high-quality. The overall perception is that of a reputable and skilled artisan studio with a long history of creating valued ceramic pieces.

Copy Examples

• •Sip your morning coffee from a piece of art. Our new mugs are handcrafted with the same passion we've poured into our pottery for over 40 years. Each one is designed to feel just right in your hands, turning a simple daily ritual into a special moment. Microwave and dishwasher safe, because beautiful things should be enjoyed every day.
• •Lukacs Pottery is a story of a shared life and a shared passion. It began in a college pottery class in 1978, and for over four decades, we, Mark and Cathy Lukacs, have been creating functional pottery together. Every piece that leaves our studio is a testament to our journey, handcrafted with meticulous care to bring beauty and utility to your home.
• •Gather your loved ones around a centerpiece that’s as lovingly made as the meal you serve. Our handcrafted serving bowls are designed for both beauty and function, featuring our signature vibrant glazes. From our hands to your table, it's more than just pottery; it's a part of your story.
• •Come see where the magic happens! We're opening our Sodus Point studio to visitors this weekend. See how a simple lump of clay is transformed into a functional work of art and meet the hands and hearts behind Lukacs Pottery. We can't wait to share our passion with you.
• •Discover the art of handcrafted pottery in the heart of Sodus Point. For over 40 years, Lukacs Pottery Studios has been creating beautiful, functional pieces for everyday life. Visit our studio and find a unique treasure to take home.