Brand Tone

Caring, Quality-Conscious, Natural, Friendly and Regionally Influenced (Swabian)

Brand Values

• •Animal Welfare
• •Quality and Craftsmanship
• •Naturalness
• •Sustainability
• •Responsibility
• •Love for Dogs

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (caring, quality-conscious, natural, friendly), key messaging points, preferred vocabulary (e.g., \"furry friend,\" \"four-legged companion\" vs. just \"pet\"), and words to avoid. Share this with anyone creating content.
• •Prioritize \"Dog First\" Language: Always frame benefits and features from the perspective of the dog's comfort, health, and happiness. Emphasize how products improve a dog's life.
• •Show, Don't Just Tell, Quality & Naturalness: Instead of just saying \"high quality,\" describe the materials, the craftsmanship, or the origin of the natural ingredients. Use visuals that reinforce these attributes.
• •Maintain Authenticity and Passion: Let the genuine love for dogs shine through in all communications. Share stories (even if brief) that connect with other dog lovers. User-generated content can be powerful here.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email, and any advertising is harmonious. A customer should feel they are interacting with the same caring and quality-focused brand everywhere.

Social Perception

Premium, trustworthy brand that genuinely cares about dogs; resonates well with health-conscious pet owners and those concerned about ethical sourcing; the \"Swabian\" touch could create a sense of local quality and tradition for German customers; commitment to transparency and customer satisfaction; fosters a positive and loyal customer base.

Copy Examples

• •Introducing our new 'Waldwiese' (Forest Meadow) Bites! Crafted with love in Swabia from 100% natural, locally sourced ingredients. Because your best friend deserves the pure goodness of nature. Healthy dogs, happy moments.
• •Exploring the world in style and comfort! 🐾 Our 'Bergsee' (Mountain Lake) collar isn't just beautiful; it's made from sustainable materials, ensuring gentle comfort for your adventures. What happy moments have you shared with your furry friend today? #LuisLeonDog #SustainableStyle #DogAdventures #HappyDog
• •At LUIS & LEON, our passion is simple: happy, healthy dogs. That's why we pour our hearts into creating high-quality, natural, and sustainable accessories and food. We believe every wagging tail tells a story of love and care.
• •Tail-wagging news from LUIS & LEON! Discover our latest collection of orthopedic dog beds, designed for ultimate comfort and joint support. Made with eco-friendly materials, because we care for your dog and our planet. Give your loyal companion the gift of restful sleep.
• •Grain-Free Goodness: Why LUIS & LEON Recommends a Natural Diet for Your Dog. We delve into the science-backed benefits of our 50% Meat Grain Free line, perfect for sensitive tummies and promoting vibrant health.