Brand Tone

Sophisticated & Elegant, Premium & Exclusive, Passionate & Determined, Trustworthy & Authentic, Modern & Dynamic

Brand Values

• •Excellence & Quality
• •Elegance & Style
• •Integrity & Professionalism
• •Passion
• •Social Responsibility & Philanthropy
• •Innovation

Best Practices

• •Embody "Elegant Excellence": Ensure all copy, from product descriptions to social media posts, uses sophisticated language that reflects the premium quality of the "Made in Italy" products and Luís Figo's legendary status. Avoid overly casual slang or hype.
• •Infuse with Passion and Determination: Weave in language that speaks to ambition, dedication, and the pursuit of being the best, mirroring Figo's career and entrepreneurial drive.
• •Maintain an Exclusive Feel: Use wording that suggests exclusivity and refinement. Highlight the unique design aspects, quality materials, and the discerning nature of the target audience.
• •Connect to Legacy (Subtly): While the fashion brand stands on its own, subtly linking the values of the brand (excellence, style, leadership) back to the universally admired qualities of Luís Figo can strengthen the narrative.
• •Uphold Trust and Authenticity: Especially when referencing collaborations or the man himself, ensure messaging is genuine and aligns with his established public persona of integrity and professionalism.

Social Perception

Legendary Athlete, Successful Entrepreneur, Stylish Icon, Philanthropist, Trustworthy Figure, Controversy (Historical)

Copy Examples

• •LF Luís Figo: Crafted in Italy. Defined by Passion. Experience the new chicwear collection, where timeless elegance meets contemporary design. Each piece embodies the dedication and pursuit of excellence that defined a legend. Discover your signature style. Shop the Collection
• •Beyond the Pitch: A Legacy of Style. Luís Figo’s commitment to excellence extends to every stitch. Our exclusive menswear line offers refined sophistication for the discerning modern man. Made with the finest materials, for moments that matter. Explore LF Luís Figo Eyewear & Apparel
• •The Art of Living, Perfected. From legendary performances to curated style. The LF Luís Figo brand is more than fashion; it’s a statement of intent. Embrace a lifestyle of elegance, quality, and unwavering passion. Discover the Difference
• •Own a Piece of Greatness. Introducing the Lozza x LF Luís Figo eyewear collection. Vintage inspiration, modern innovation, and the unmistakable mark of a champion. See the world through a different lens. View the Sunglasses Collection
• •Elegance. Redefined. The LF Luís Figo collection: where meticulous Italian craftsmanship meets a contemporary vision. For the man who commands attention, on and off the field. Live with passion, dress with distinction. Experience Chicwear