Brand Tone

Artisanal, Personal, and Trustworthy

Brand Values

• •Passion & Craftsmanship
• •Quality & Durability
• •Customer Collaboration & Personalization
• •Authenticity

Best Practices

• •Always Write in the First Person ("I"/"My"): Maintain the personal connection by writing from the perspective of the craftsman, Luigi. Use "my workshop," "I designed," and "I select the wood" to reinforce the brand's core identity.
• •Focus on the "Why" Behind the Craft: Don't just describe the product; explain the passion and process behind it. Talk about the wood's origin, the reason for a specific design choice, and the satisfaction of creating something by hand.
• •Use Sensory and Evocative Language: Employ words that appeal to touch, sight, and even smell. "Warm olive wood," "intricate grain," "solid feel," and "smoky ritual" create a richer, more tangible experience for the customer.
• •Highlight Uniqueness and Scarcity: Emphasize that items are "one-of-a-kind," "made to order," or part of a small batch. This leverages the handmade value and creates a sense of exclusivity that mass-produced brands cannot replicate.
• •Be Transparent and Direct in All Communications: Whether in an FAQ, a return policy, or a customer service email, maintain a simple, honest, and helpful tone. Avoid corporate speak. This builds trust and aligns with the perception of a small, personal business.

Social Perception

Highly-Rated for Quality: Across its website, Etsy, and other review platforms, the brand consistently receives high ratings (4.8 stars or higher). Customers praise the "beautiful craftsmanship," "elegant designs," and "good value." Seen as a Perfect Gift Source: Many reviews indicate that products are purchased as gifts, with personalization being a key factor. Items like the cocktail smoker kits and engraved boards are frequently mentioned as successful presents for loved ones. Responsive and Reliable: A recurring theme in reviews is the excellent customer service. Reviewers note that "Luigi reached out quickly when there was a shipping issue, and it was resolved right away," solidifying a reputation for being responsive and dependable. The brand is perceived as a small business that genuinely cares about its customers' satisfaction.

Copy Examples

• •From my hands to your home. I found a stunning piece of olive wood for this project, and I couldn't wait to bring its unique grain to life. Each board is a one-of-a-kind piece of functional art, handcrafted in my workshop to be part of your kitchen stories for years to come. Ready to find yours? Link in bio.
• •Lasting Heirlooms, Handcrafted for Your Home.
• •Give a gift that tells a story. Our personalized cocktail smokers are handcrafted from solid white oak and designed to create unforgettable experiences. I make each one myself, ensuring it’s a gift you’ll be proud to give. Order now for a truly unique present.
• •Feel the difference of true craftsmanship. This isn't just a spoon; it's a piece of the Mediterranean, shaped with care in my Arizona workshop. The natural, swirling patterns of the olive wood mean no two are exactly alike. Perfect for a chef who appreciates quality you can hold.
• •A note from the workshop & a look at what’s new.