Brand Tone

Friendly and Engaging, Enthusiastic and Fun, Community-Oriented, Helpful and Practical

Brand Values

• •Functionality and Organization
• •Style and Fashion
• •Quality
• •Customer Engagement and Community
• •Social Responsibility
• •Innovation and Adaptability

Best Practices

• •Embrace 'Fun and Functional': Ensure all copy reflects both the practical, organizational benefits and the vibrant, stylish, and fun aspects of the brand.
• •Use Engaging, Community-Focused Language: Incorporate terms like 'LugNuts,' 'LugLife,' and 'LugLive Party' where appropriate to foster the community feel.
• •Highlight Solutions and Ease: Focus on how Lug products solve everyday organizational challenges and make life easier and more colorful.
• •Maintain a Positive and Enthusiastic Voice: Keep the tone upbeat, friendly, and excited about the products and the community.
• •Be Visually Consistent: Ensure the playful and colorful aesthetic of the products is mirrored in the visual elements that accompany the copy.

Social Perception

Positive Product Perception (Design & Functionality), Strong Brand Loyalty ('Lugnuts')

Copy Examples

• •Headline: Conquer Your Day, Colorfully! ✨ Body: Life’s an adventure, and your bag should be ready for anything! Our [Product Name] doesn’t just carry your essentials; it organizes them beautifully with smart pockets and vibrant style. #LugLife #OrganizedAdventure
• •Headline: From Commute to Getaway, We’ve Got Your Back (and Shoulders!). Body: Tired of the black hole bag? Discover the joy of easy-to-find essentials! The [Product Name] offers dedicated spots for everything, wrapped in a design you’ll love to show off. Function meets fun, that's the Lug promise!
• •Headline: Join the #LugNut Movement! Your Perfect Bag Awaits. Body: It’s more than just a bag; it’s a Lug! Experience the difference with our thoughtfully designed [Product Name], packed with pockets and personality. Share your #LugLife moments with our amazing community!
• •Headline: Brighten Your Routine! Organization Never Looked So Good. Body: Say goodbye to clutter and hello to chic! The [Product Name] is your secret weapon for a seamlessly organized day, with playful patterns and practical features that make every outing a breeze.
• •Headline: Travel Smarter, Not Harder, with Lug. ✈️ Body: Ready for takeoff? Our [Product Name] travel bag is designed with your journey in mind – lightweight, packed with organizational features like RFID protection, and built to last. Adventure in style and confidence!