Brand Tone

Artisanal, Passionate, and Welcoming

Brand Values

• •Craftsmanship & Authenticity
• •Creativity & Self-Expression
• •Connection & Community
• •Quality & Durability
• •Mindfulness & Well-being

Best Practices

• •Embrace Imperfection and Uniqueness: Highlight the handmade nature. Use words like unique, one-of-a-kind, hand-shaped, artisan-made. Avoid overly polished or corporate language.
• •Speak with Passion and Warmth: Let your love for ceramics shine through. Use evocative language that describes the feel of the clay, the beauty of the glazes, and the satisfaction of the creative process. Be inviting and encouraging.
• •Focus on the Experience and Story: Whether selling a product or a workshop, tell the story behind it. Who made it? What inspired it? What will the customer feel or learn? This builds connection beyond the transactional.
• •Be Clear, Simple, and Authentic: While artistic, avoid overly complex jargon unless speaking to a very niche audience. Your language should be accessible and genuine, reflecting the honest nature of handmade craft.
• •Foster Community and Interaction: Encourage engagement by asking questions, sharing user-generated content (with permission), and highlighting the experiences of workshop participants. Use inclusive language like join us, let's create, our community.

Social Perception

Positive Association with Handmade Goods, Perceived as Artistic and Skillful, Seen as a Source of Creative Learning, Community and Connection

Copy Examples

• •Product (Instagram Post): Golden hour glow on our latest handcrafted mug. Each curve, each speckle, tells a story of earth, water, and patient hands. Ready to bring warmth to your morning ritual. ✨ #LuginaeCeramica #HandmadeWithLove #ArtisanPottery #UniquePieces
• •Workshop (Facebook Ad): Unleash your inner artist! Join our welcoming ceramics workshop and discover the joy of shaping clay with your own hands. No experience needed, just a desire to create. Let's make something beautiful together. Book your spot! #LuginaeWorkshops #CeramicsClass #HandmadeCommunity #CreativeJourney #GetYourHandsDirty
• •Brand Story (Website 'About Us'): At Luginae, we believe in the simple magic of handmade. Born from a passion for clay and a love for timeless design, each piece is crafted with intention and care in our cozy studio. More than just ceramics, we create connections – to the earth, to art, and to each other.
• •Promotional (Email Newsletter): A special treat from our studio to your home. ✨ This week, find your perfect, one-of-a-kind ceramic piece and enjoy [Discount/Offer]. We pour our hearts into every creation, hoping it brings a touch of handmade beauty to your everyday moments.
• •Workshop Experience (Instagram Story): So much joy watching our workshop students find their creative spark today! Swipe to see some of the amazing pieces taking shape. Want to join the fun? Our next session details are in the bio! #LuginaeStudio #PotteryWorkshop #CreativeCommunity #LearnSomethingNew