Brand Tone

Professional and Knowledgeable, Customer-centric and Helpful, Reliable and Trustworthy, Modern and Tech-Savvy, Approachable and Friendly

Brand Values

• •Energy Efficiency and Sustainability
• •Quality and Reliability
• •Customer Satisfaction
• •Expertise and Guidance
• •Innovation and Modernity
• •Nationwide Accessibility

Best Practices

• •Prioritize clarity and information: Focus on providing clear, concise, and accurate information about products, benefits (especially energy and cost savings), and the installation process. Avoid overly technical jargon where possible, or explain it simply.
• •Emphasize expertise and trust: Consistently mention certified installers, product warranties, suitability for the Nordic climate, and positive customer experiences to build confidence.
• •Maintain a helpful and customer-first approach: Frame copy around solving customer problems (e.g., high energy bills, uncomfortable indoor temperatures) and making their lives easier. Use a supportive and guiding tone.
• •Keep it professional but approachable: While maintaining a professional tone that reflects expertise, ensure the language is also friendly and easy to understand. Avoid being overly casual or overly formal.
• •Ensure consistency across all channels: Whether it's the website, social media, email, or advertising, the core messages about energy efficiency, reliability, and customer support should be consistent, reinforcing the brand's identity.

Social Perception

Positive Customer Experiences, Provider of Quality Solutions, Modern e-commerce. The brand is primarily recognized within Sweden due to its service area.

Copy Examples

• •Headline: Stay Warm All Winter, Cool All Summer. Smart Energy Solutions for Your Swedish Home with Luftix. Body: Tired of unpredictable energy bills? Luftix offers a wide range of energy-efficient air source heat pumps designed for the Nordic climate. Our certified installers ensure a perfect setup, giving you reliable comfort and significant savings. Get your free quote today!
• •Social Media Post: Did you know the right heat pump can cut your heating costs by up to 50%? At Luftix, we help you choose the ideal Panasonic, Mitsubishi, or other leading brand model for your home's size and needs. Expert installation, nationwide service. Learn more at luftix.se! #EnergySavings #HeatPump #Luftix #SwedenHome
• •Website Product Snippet: Invest Living MSX-15 WiFi: Maximum power for the coldest days (down to -35°C) with an A+++ energy rating. Perfect for homes up to 170 m². Smart WiFi control included. Trust Luftix for expert advice and installation across Sweden.
• •Email Subject: Lower Your Energy Bills with Luftix – Expert Heat Pump Installation. Body: Hello [Customer Name], With energy prices on the rise, there's never been a better time to invest in an energy-efficient heating solution. Luftix provides top-brand air source heat pumps and professional installation services throughout Sweden. Discover how much you could save: [Link to Savings Calculator]
• •Banner Ad: Reliable. Efficient. Luftix. Your Partner for Home Comfort & Energy Savings in Sweden. Explore Heat Pumps.