Brand Tone

Nostalgic & Retro-Cool, Bold & Activist, Quality-Conscious & Premium, Community-Oriented & Culturally Aware, Approachable & Engaging

Brand Values

• •Social Justice & Activism
• •Cultural Heritage & Fusion
• •Quality & Craftsmanship
• •Nostalgia & Timeless Style
• •Authenticity & Bold Expression

Best Practices

• •Anchor in Activism: Ensure that the social justice mission, particularly Palestine solidarity and community empowerment, is woven authentically into relevant communications. Use strong, direct language when appropriate, reflecting the "bold" and "activist" tone. Avoid diluting this core value.
• •Embrace Nostalgia with Modern Relevance: Consistently use language that evokes the 80s and 90s ("throwback," "retro," "vintage-inspired," "golden era") but frame it within a contemporary context. Highlight how these styles are still cool and relevant today.
• •Highlight Quality & Cultural Detail: Use descriptive words that convey premium quality ("finest materials," "meticulously crafted," "uncompromising quality") and cultural richness ("heritage," "traditional patterns," "symbolism"). This reinforces the "quality-conscious" and "culturally aware" aspects of the tone.
• •Maintain a Voice of Confident Passion: The copy should sound passionate about both the fashion and the causes the brand supports. Avoid overly passive or neutral language. The tone should feel energetic and driven.
• •Engage with Community Values: When addressing the audience, especially on social media, use inclusive language that fosters a sense of belonging and shared values ("join a community," "stand with us"). Reflect the "community-oriented" aspect of the brand's voice.

Social Perception

Largely perceived as a brand with a distinct identity, merging fashion with activism. Its unique designs and social justice focus are key differentiators. The explicit support for Palestine is a defining characteristic that resonates strongly with a specific audience segment.

Copy Examples

• •Headline: Rewind the Style. Forward the Movement. Body: Luetti 1980 drops throwback heat with a conscience. Our latest 80s/90s inspired streetwear isn't just about looking good – it's about standing for something. Quality threads, powerful statements. Wear your values. #Luetti1980 #StreetwearWithPurpose #RetroRevival
• •Headline: More Than Apparel. It's a Statement. Body: Rock the legacy of the streets. Luetti 1980 crafts premium, vintage-inspired gear that honors cultural heritage and champions social justice. Each piece tells a story. What will yours say? Explore the Palestine Solidarity Collection. #StandForSomething #CulturalStreetwear #LuettiLegacy
• •Headline: Authentic 80s/90s Vibe. Uncompromising Quality. Body: Remember the golden era of street fashion? We brought it back, better. Luetti 1980 delivers meticulously crafted, retro-inspired apparel made from the finest materials. Feel the difference. Live the nostalgia. #PremiumStreetwear #ThrowbackThreads #QualityCrafted
• •Headline: From the Archives. For the Future. Body: Luetti 1980: Where iconic 80s & 90s designs meet modern rebellion. Our collections are a nod to the past and a fist bump to those fighting for a better tomorrow. Profits fuel justice. Style fuels you. #ResistAndPersist #VintageVibesModernImpact #FashionActivism
• •Headline: Your Style. Your Voice. Amplified. Body: Don't just wear clothes. Wear your conviction. Luetti 1980 offers bold, retro streetwear that’s built to last and designed to speak volumes. Join a community that values heritage, quality, and justice. #SpeakThroughStyle #LuettiCommunity #80sStreetwear #90sFashion