Brand Tone

Confident & Assuring, Accessible & Empowering, Results-Oriented & Direct, Modern & Tech-Forward, Slightly Clinical but User-Friendly

Brand Values

• •Effectiveness & Results
• •Affordability & Value
• •Convenience & Accessibility
• •Innovation & Technology
• •Safety & Consideration
• •Self-Confidence & Well-being

Best Practices

• •Focus on Benefits, Backed by Features
• •Use Empowering and Positive Language
• •Maintain Clarity and Simplicity
• •Acknowledge and Address Potential Concerns Gently
• •Be Consistent Across All Platforms

Social Perception

Positive for Results & Price, Appreciation for At-Home Convenience, Some Usability Concerns, Seen as a Viable Alternative, Emerging Brand Awareness, Mixed Trust Signals

Copy Examples

• •Headline: Smile Brighter, From Home. Body: Get professional whitening results without the dentist-office price tag. Luelli’s LED kit makes your dream smile an easy, 10-minute reality.
• •Social Media Post: Coffee lover? Wine enthusiast? Don’t let your favorites dull your sparkle. Reclaim your radiant smile with Luelli. Fast, effective, and designed for your life. ✨ #LuelliSmile #AtHomeWhitening #ConfidenceBoost
• •Product Description Snippet (for Ultrasonic Cleaner): Tired of stubborn plaque? Experience a new level of clean with the Luelli Ultrasonic Dental Cleaner. Gentle yet powerful sonic vibrations help you achieve that just-from-the-dentist feeling, every day.
• •Email Subject Line: Your Most Confident Smile is Just 7 Days Away! Body: Unlock a noticeably whiter smile in one week with Luelli. Our enamel-safe formula and advanced LED technology deliver the results you’ve been waiting for, comfortably at home.
• •Ad Copy: Why wait for a brighter smile? Luelli delivers visible whitening after just one use. Affordable, easy, and effective. Love your smile again!