Brand Tone

friendly, relatable, and community-oriented

Brand Values

• •Family-Centric
• •Body Positivity and Empowerment
• •Affordability and Accessibility
• •Community Support
• •Customer-Focused

Best Practices

• •Always Use a Relatable Voice: Write as if you're talking to a friend. Use conversational language, contractions (e.g., "you're," "it's"), and enthusiastic phrasing.
• •Highlight the "Why": Connect products back to the brand's core values. Remind customers that their purchase supports a local, family-run business and promotes a message of confidence.
• •Engage the Community: Regularly create content that specifically mentions local schools, teams, and towns. Ask questions to encourage comments and build a two-way conversation.
• •Emphasize Empowerment: Use uplifting and positive language. Phrases like "feel fantastic," "look amazing," and "wear your confidence" reinforce the brand's mission of empowerment.
• •Be Transparent and Personable: Continue sharing the founder's story and behind-the-scenes content. This authenticity builds trust and distinguishes the boutique from larger, impersonal retailers.

Social Perception

highly positive, particularly within its local community, with emphasis on custom spirit wear generating significant local engagement. Perceived as a go-to source for personalized and school-related apparel, with the founder's personal story resonating with customers, creating a supportive and loyal base. Active Facebook presence serves as a hub for community interaction, order updates, and showcasing new items.

Copy Examples

• •Hello, Gorgeous! 👋 Feeling cute just got easier with our new 'Kentucky' leopard print tee. Perfect for cheering on the team or just because you love looking 'freaking fantastic.' Grab yours and let's show some hometown pride! #LuellasBoutique #KentuckyPride #ShopLocalKY
• •Get your school spirit on! 📣 From the Saints to the Mustangs, LuElla’s has all the custom gear you need to cheer them on this season. Made with love right here in Alexandria. Tap to shop the full collection and support your local team! #BBN #SpiritWear #MadeForYou
• •More Than a Boutique, We're a Community. Affordable trends and custom spirit wear designed to make you feel amazing. Porch pickup available in Alexandria, KY.
• •Cozy up in your new favorite sweatshirt! This super-soft, embroidered piece is perfect for chilly evenings and showing off your personal style. Designed by a mom of three who knows comfort is key, it’s a must-have for your wardrobe. Because you deserve to feel great every day. #ComfortAndStyle #MomApproved
• •🔥 Hot off the press! New Spirit Wear is here!