Brand Tone

Playful & Engaging, Educational & Informative, Encouraging & Positive, Trustworthy & Reassuring, Child-Centric

Brand Values

• •Creativity & Imagination
• •Learning Through Play
• •Quality & Safety
• •Family & Connection
• •Fun & Joy
• •Development

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., Playful, Educational, Positive), provide 'use this word/not that word' examples, and describe the desired emotional impact on the audience.
• •Focus on 'Benefit of the Benefit': Don't just state features (magnetic tiles); explain the immediate benefit (kids can build easily) and the deeper benefit (fosters creativity, problem-solving, and STEM skills).
• •Use Child-Centric Language (where appropriate) and Parent-Focused Reassurance: When addressing children or describing play, use enthusiastic and simple language. When addressing parents, emphasize developmental benefits, safety, and quality.
• •Incorporate User-Generated Content (UGC) Ethos: Even when writing original copy, channel the authentic enthusiasm and pride seen in UGC. Use exclamation points appropriately, ask questions, and encourage interaction. Celebrate the child's journey.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the brand's visual identity (bright, colorful, joyful for LudiToys). The copy should feel like a natural extension of what customers see.

Social Perception

Positive, Seen as an Educational Tool, Appreciation for Quality, Community Focused (on Instagram)

Copy Examples

• •Little architects at work! 🤩 What amazing worlds are your master builders creating today? Share their LudiToys masterpieces with #LudiCreations and let's celebrate their incredible imagination! ✨ #LudiToys #MagneticTiles #CreativePlay #FutureEngineer #BuildingDreams
• •Unlock a universe of learning and fun! Our LudiToys Magnetic Tiles aren't just colorful blocks; they're the keys to developing critical STEM skills. Watch as your child explores geometry, boosts problem-solving abilities, and unleashes their inner creative genius, one click at a time. Play smarter, build bigger!
• •Build More, Learn More! 🚀 Save 20% on LudiToys This Week!
• •What's the tallest LudiToys tower your little one has ever built? 📏 Show us!
• •LudiToys: Where Imagination Clicks and Learning Takes Shape. Discover the Joy of Magnetic Building!