Brand Tone

Aspirational, playful, and chic. The communication is consistently upbeat and encouraging, using inviting and friendly language. On platforms like TikTok, the brand adopts a trendy and relatable tone, creating a voice that is both a stylish guide and an encouraging friend.

Brand Values

• •Self-Expression and Individuality
• •Playfulness and Joy
• •Modern Femininity
• •Quality and Style
• •Agelessness

Best Practices

• •Always Embody the Playful Spirit: Infuse a sense of joy and playfulness, using vibrant, positive language, and avoiding overly formal or rigid tones.
• •Focus on Empowerment and Individuality: Frame copy around the customer's self-expression, using phrases that encourage authenticity like "your style, your rules" or "made to celebrate you."
• •Maintain a Consistent, Aspirational Aesthetic: Align language with the brand's chic and modern visual identity, using descriptive words that evoke effortless style and sophistication.
• •Adapt the Tone for the Platform, Not the Voice: While the core voice is consistent, adjust the tone for each platform (e.g., casual for TikTok, aspirational for Pinterest, personal for email) to ensure relatability.
• •Create a "Do's and Don'ts" List: Develop simple language guidelines, such as using exclamation points for excitement, avoiding jargon, using inclusive language, and focusing on timeless style with a playful twist.

Social Perception

The public perception of LUDIC SOUL is largely positive. Customers praise the brand for comfortable and stylish apparel, perceiving it as fashionable and of good quality. It is seen as a desirable and trendy choice for contemporary women's fashion.

Copy Examples

• •That feeling when your outfit matches your mood: bright, bold, and ready for anything. The 'Sage Floral Blouse' is here to add a little bit of sunshine to your wardrobe. Because life’s too short for boring clothes. #LudicSoul #AlwaysAtPlay #FloralSeason
• •Style That Speaks. Collections designed for every part of you.
• •Ready for a little romance? Our new arrivals are here.
• •Tired of trends that don't feel like 'you'? At LUDIC SOUL, we believe style is a form of play. Discover our collection of dresses, tops, and sets designed to celebrate your unique spirit. Shop now and get 20% off your first order! #BeLudic
• •Meet your new favorite sweater, the one that feels like a hug and looks like a statement. With delicate ruffle accents, this piece is effortlessly chic, taking you from a coffee run to a dinner date without missing a beat. It's not just a sweater; it's a reminder to find joy in the everyday. #StyleAndComfort