Brand Tone

empowering, educational, inclusive, celebratory, professional, and approachable

Brand Values

• •inclusivity
• •accessibility
• •education
• •innovation

Best Practices

• •Prioritize Inclusivity in Language: Always use person-first and inclusive language. Avoid making assumptions about ability, gender, or sexuality.
• •Educate and Empower: Frame your content to be educational without being preachy. The goal is to empower consumers with knowledge about their bodies and sexual wellness.
• •Maintain a Celebratory and Positive Tone: Discussing sexuality and disability can be sensitive. Approach these topics with a celebratory and positive tone that normalizes the conversation.
• •Show, Don't Just Tell, Your Values: Feature testimonials and stories from your diverse community. This authenticates your brand values and builds trust.
• •Be Transparent: Be open about your design process, collaborations, and even your challenges, such as pricing. This fosters a stronger connection with your audience.

Social Perception

a pioneering and socially conscious brand, perceived as a much-needed force for change in the sexual wellness space

Copy Examples

• •Pleasure, Reimagined for Every Body. At Luddi, we believe everyone deserves to experience pleasure. That's why we created Ziggy, a multi-use vibrator designed with accessibility at its heart. Explore new sensations, your way.
• •No More Barriers in the Bedroom. We're breaking down the barriers to sexual wellness. With features designed for all abilities, Luddi is here to empower your journey to pleasure. Because intimacy should be inclusive.
• •Designed with You in Mind. We didn't just design a vibrator. We co-created a tool for exploration with a community of diverse bodies and health experts. Luddi is pleasure, personalized.
• •Celebrate Your Sexuality. Join the movement that celebrates every body. Luddi is more than a brand; we are a community dedicated to challenging taboos and embracing inclusive pleasure.
• •Innovation that Touches Everyone. From our easy-to-use controls to our thoughtful design, every element of a Luddi product is crafted for accessibility. Experience the innovation that's making sexual wellness truly universal.