Brand Tone

Personal & Passionate, Creative & Celebratory, Community-focused & Engaging, Detail-oriented & Quality-conscious, Ethical & Conscious

Brand Values

• •Celebrating Locations & Memories
• •Attention to Detail & Design Excellence
• •Customer Collaboration
• •Made in Britain
• •Sustainability & Environmental Responsibility
• •Female-Led Business

Best Practices

• •Always Emphasize the "Why": Connect the products back to the core mission of celebrating personal stories and locations. Use storytelling to evoke emotion and nostalgia.
• •Highlight Craftsmanship and Origin: Consistently mention the hand-drawn nature of the designs, Lucy's passion, and the "Made in Britain" aspect to reinforce quality and authenticity.
• •Maintain a Warm, Personal, and Approachable Voice: Write as if speaking to a friend who shares a love for unique, meaningful items and places. Keep the language clear, heartfelt, and engaging.
• •Showcase Customer Involvement: Regularly feature customer suggestions, testimonials, or user-generated content (with permission) to reinforce the community feel and the value placed on their input.
• •Integrate Ethical Values Naturally: Weave in mentions of sustainability and support for women-led businesses where relevant, showing these are integral parts of the brand, not just marketing points.

Social Perception

Customers generally perceive Lucy Loves This very positively, valuing the uniqueness and quality of the prints, especially as personalized gifts that celebrate meaningful locations. The high Etsy rating (4.8+) reflects this satisfaction. The brand is seen as one that cares about its customers by incorporating their suggestions. There is an appreciation for the intricate, hand-drawn nature of the designs and the story behind the brand's origin. The commitment to British-made products and sustainable practices likely resonates well with ethically-minded consumers. The brand appears to have a loyal customer base that returns to commemorate different life events.

Copy Examples

• •Headline: Your Story, Beautifully Illustrated. Our London E17 print captures the heart of Walthamstow, one hand-drawn detail at a time. Where does your heart call home? #LucyLovesThis #LocationLetters #HomeDecor
• •Product Description Snippet (for a custom print): From the street where you grew up to the city where you fell in love, every place tells a part of your story. Let us hand-draw those precious memories into a unique Location Letter print, made with love, just for you. Suggest your special place today!
• •Social Media Post (Instagram/Facebook): Celebrating a new home? Or perhaps a cherished holiday spot? Our [Location Name] prints make the perfect, personal gift. Each landmark intricately drawn, each letter telling a tale. Made in Britain, with a sprinkle of local love. ✨ Tag someone who needs this! #GiftIdeas #BritishMade #SupportSmallUK
• •Email Newsletter Subject: Unforgettable Places, Unforgettable Gifts | New Designs Inside! Body Snippet: Hi [Customer Name], At Lucy Loves This, we believe every place has a soul. That's why Lucy pours her passion into illustrating the locations you cherish. This month, discover our new [New Location] print, inspired by your wonderful suggestions! Plus, feel good knowing each piece is sustainably made right here in the UK.
• •About Us Snippet (Website): It all started with a 'B' for Brixton and a love for local stories. Ten years on, Lucy Loves This continues to celebrate the places that shape us, one intricate, hand-drawn letter at a time. We're proud to be a woman-led, British-made brand, turning your cherished memories into art, sustainably.