Tono de Marca

Innovative & Tech-Forward, Accessible & User-Friendly, Stylish & Fashion-Conscious, Socially Conscious & Community-Oriented, Confident & Aspirational

Valores de Marca

• •Innovation
• •Accessibility
• •Functionality & Convenience
• •Style & Design
• •Safety
• •Social Responsibility & Sustainability
• •Customer Focus

Mejores Prácticas

• •Focus on "Upgrade Your Eyewear®": Consistently weave in the idea of advancement, improvement, and a superior eyewear experience, whether highlighting tech, style, or convenience. This reinforces the core mission.
• •Balance Tech with Lifestyle: While showcasing innovative features like ChatGPT or open-ear audio, always connect them back to real-life benefits and how they enhance the user's daily activities, style, and safety.
• •Maintain an Accessible and Clear Voice: Avoid overly technical jargon. Explain smart features in simple, benefit-driven terms that a broad audience can understand, emphasizing ease of use.
• •Highlight Style and Customization: Emphasize the variety of fashionable frames and the availability of prescription lenses to appeal to individual style preferences and practical needs.
• •Integrate Social Responsibility (Where Appropriate): When relevant, subtly mention the brand's commitment to social good, such as the "buy one, give one" program or sustainable practices, to resonate with value-driven consumers.

Percepción Social

Innovative Product Category, Practical for Specific Uses, Good for Prescription Wearers, Audio Quality as a Concern, Stylish but with Tech Bulk, Emerging Tech with Room for Improvement, Positive Social Impact

Ejemplos de Copy

• •Headline: Stay Connected, Effortlessly. Your World, Through Lucyd Lenses. Body: Imagine seamlessly switching between your favorite playlist, an important call, and getting directions, all without reaching for your phone. Lucyd smart eyewear blends high-fashion frames with intuitive tech, keeping you present and productive. Upgrade to smarter vision.
• •Headline: Music in Your Style. Calls on Your Terms. Introducing Lucyd Eyewear. Body: Don't just see the world, hear it. Lucyd's open-ear audio technology delivers crystal-clear sound for music and calls directly from your glasses, while keeping you aware of your surroundings. Prescription-ready and designed for all-day comfort. Discover your perfect pair.
• •Headline: Ask ChatGPT, Hands-Free. Lucyd Makes it Lyte. Body: Unleash the power of AI on the go. With Lucyd smart glasses featuring ChatGPT voice integration, information and assistance are just a spoken command away. Stylish frames, intelligent features. Experience the future of eyewear.
• •Headline: See Clearly. Hear Freely. Give Back Easily. Body: Experience the innovative fusion of prescription-ready eyewear and smart technology with Lucyd. And with every pair you purchase, we donate a pair to someone in need. Look good, feel good, do good.
• •Headline: Your Day, Uninterrupted. Lucyd Eyewear: Smart, Stylish, Seamless. Body: From your morning commute to your evening unwind, Lucyd smart glasses keep you connected without the clutter of extra devices. Enjoy music, take calls, and interact with your digital world, all while looking your best. It’s time to Upgrade Your Eyewear®.