Brand Tone

Personal & Passionate, Customer-Centric & Appreciative, Confident & Results-Oriented, Luxurious & Indulgent, Enthusiastic & Uplifting, Authentic & Trustworthy

Brand Values

• •Quality & Efficacy
• •Customer Satisfaction & Loyalty
• •Handmade & Personal Touch
• •Natural Solutions
• •Generosity & Community
• •Self-Care & Well-being

Best Practices

• •Maintain a personal, passionate, and slightly informal yet professional tone.
• •Focus on benefits & transformation; explain the *results* and the *feeling* customers will experience.
• •Incorporate phrases and sentiments from positive customer reviews.
• •Be Confident, Not Arrogant; Back up claims with the brand's history, customer numbers, or specific product qualities.
• •Continuously reinforce the commitment to high-quality ingredients, the handmade aspect (where applicable), and the care that goes into each product.

Social Perception

Highly Positive, Trusted & Reliable, Effective for Specific Needs, Creator of "Must-Have" Products, Black-Owned Business Icon

Copy Examples

• •Headline: Your Skin's Happily Ever After Starts Here. Body: Tired of dry, dull skin? Lucretia's handmade body butters don't just moisturize, they transform. Feel the rich, nourishing difference from the very first touch. Love the skin you're in – we guarantee it!
• •Headline: Unwrap Your Radiance. ✨ Body: More than just a scent, it's an experience. Our GRADE A body oils envelop you in luxurious, long-lasting fragrance while drenching your skin in pure, natural goodness. Indulge your senses, reveal your glow.
• •Headline: From Lucretia, With Love (And Seriously Effective Ingredients!). Body: For over 15 years, I've poured my passion into creating products that truly work. Our sugar scrubs don't just exfoliate; they pamper, leaving your skin irresistibly soft and smooth. See why 40,000+ customers worldwide call us their skincare secret!
• •Headline: Dry Skin? It's Time to Say Goodbye. Body: Don't just mask dryness, conquer it. Our targeted formulas, loved by thousands, deliver deep, lasting hydration where your skin craves it most. Feel the relief, see the glow, and join the LAW Body Oils family.
• •Headline: That "What ARE You Wearing?!" Compliment? Get Used to It. Body: Our signature scents aren't just fragrances; they're statements. Long-lasting, captivating, and uniquely you. Layer our oils, butters, and sprays for an unforgettable aura that turns heads and sparks joy.