Tono de Marca

Approachable, Empowering, and Youthful.

Valores de Marca

• •Cruelty-Free and Vegan
• •Handmade Quality
• •Self-Care and Empowerment
• •Community and Small Business Identity

Mejores Prácticas

• •Lead with "You": Frame copy around the customer. Instead of "Our products are hydrating," use "Your lips will feel hydrated all day." This makes the message personal and benefit-oriented.
• •Embrace Empowerment: Continue to weave themes of self-love, confidence, and self-care into all messaging, from product descriptions to social media captions. Use empowering and positive language.
• •Stay Personal and Approachable: Maintain the small-business feel. Share behind-the-scenes content, tell the founder's story, and use a conversational, friendly tone (e.g., "Hey gorgeous," "Just for you").
• •Highlight Core Values Repeatedly: Consistently mention "handmade," "vegan," and "cruelty-free" in product descriptions, social posts, and ads. This repetition solidifies brand identity and attracts the target consumer.
• •Let Your Customers Speak: Actively encourage and share user-generated content (with permission). This not only provides social proof but also reinforces the community aspect of the brand and ensures the visuals and voice remain authentic and relatable.

Percepción Social

The perception among its customer base is highly positive. The brand is seen as offering high-quality, effective, and aesthetically pleasing products at a reasonable price point. The packaging is a frequently mentioned highlight, adding to the customer experience. The comparison to more expensive brands like Dior by customers suggests that Luco is perceived as providing excellent value. The lack of a broad online presence on forums means its current social perception is largely shaped by its direct customers and a small number of online influencers, rather than a wider public discourse.

Ejemplos de Copy

• •Your daily moment of self-care, bottled. 🌷 Our Petal Hydrating Lip Oil is more than just a gloss —it's a nourishing treatment for lips that deserve the best. Handmade with love, always vegan and cruelty-free. Tap to give your lips the gift of hydration. #LucoCosmetics #SelfCareSunday #LipOil #HandmadeBeauty #VeganMakeup
• •The Ultimate Glow-Up Kit. Treat yourself to our best-selling glosses and a reminder that you're in the club. Your new favorite lip combo is waiting. Shop the Self Love Bundle and save!
• •It ’s here! Meet your new favorite nude. Hey gorgeous, say hello to 'Cinnamon,' the perfect warm copper nude that feels as good as it looks. Non-sticky, lightweight, and packed with shine. We made it by hand, so you can turn heads effortlessly. Shop the gloss everyone ’s talking about.
• •From our hands to yours ✨ Small biz love in every bottle ❤️ This is your sign to switch to handmade, vegan lipgloss that actually cares for your lips. 😉 #SmallBusinessCheck #Montreal #VeganBeauty #LipglossMaking #LucoCosmetics
• •Real People, Real Glow. Join the Luco family and discover why our handmade, cruelty-free lip oils and glosses are customer favorites. Shine on, guilt-free. ✨ Shop our best-sellers now and enjoy 10% off your first order. #CrueltyFreeBeauty #HandmadeWithLove #LucoGlow