Brand Tone

Playful, sassy, and community-focused; informal, trendy, and direct, with an enthusiastic and vivid approach to product description.

Brand Values

• •Joy and Sensory Gratification
• •Female Empowerment and Boldness
• •Community and Connection
• •Customer Satisfaction

Best Practices

• •Embrace the Sass and Confidence: Use playful, bold, and confident language. Avoid overly formal or corporate-speak.
• •Focus on the Sensory Experience: Always describe products in terms of sound and texture, using evocative words to appeal to the ASMR community's interests.
• •Speak the Community's Language: Continue to use niche terms and address the audience directly as a knowing insider, fostering community.
• •Leverage User-Generated Content (UGC): Actively encourage and feature customer reviews, photos, and videos to reinforce authenticity.
• •Keep it Fun and Enthusiastic: All copy, from product names to social media captions, should reflect a sense of joy, excitement, and the pure fun of the product.

Social Perception

Perceived as an authentic, community-driven brand within the niche edible starch/ASMR market, appreciated for its unique and adventurous flavors and high-quality sensory experience. It's seen as fun, reliable, and directly engaged with its audience.

Copy Examples

• •Your daily crunch forecast: 100% chance of satisfaction. Sound on is a requirement. Our Mystery Cereal isn't just a snack, it's a vibe. Engineered for the ultimate ASMR crunch that silences the noise and turns up the joy. What flavor do you think it is? Drop your guess below! #LuckyStarch #ASMR #CrunchyGoodness #SensoryHeaven #TreatYourself
• •The Pickle Punch You Didn't Know You Needed. Forget everything you know about cravings. Our Dill Pickle Lucky Balls are here to hijack your taste buds with a bold, tangy crunch. Each ball is a flavor-packed, mouth-watering journey designed for the perfect ASMR experience. Go on, get lucky. Your snack game will never be the same.
• •You've been chosen, Lucky Queen. 👑
• •Official Snack of the ASMR Universe. Stop listening. Start tasting.
• •Tired of snacks that whisper? Ours scream. This is Lucky Starch. The crunch that breaks the internet. Come get lucky. #luckystarch #asmreating #viralcrunch