Brand Tone

Enthusiastic, Friendly, Inclusive, Fun, Helpful

Brand Values

• •Passion for Skating
• •Community Support
• •Inclusivity
• •Customer Focus & Support
• •Fun & Joy
• •Quality Products
• •Local Engagement & Respect

Best Practices

• •Embrace Enthusiasm Genuinely: Let your passion for skating shine through. Use exclamation points appropriately, vibrant adjectives, and share excitement for new products or community achievements.
• •Be a Friend, Not Just a Seller: Use conversational language. Ask questions to engage your audience. Adopt a helpful, approachable demeanor in all communications, as if talking to a fellow skater.
• •Keep it Inclusive and Welcoming: Ensure your language speaks to everyone, from the absolute beginner to the seasoned pro. Avoid jargon where possible, or explain it if necessary. Highlight that all are welcome in the Lucky Skates community.
• •Inject Fun and Playfulness: Don't be afraid to use humor (appropriately for the platform), emojis, and playful descriptions (like "unicorn lovers dream"). Reflect the joy of skating.
• •Be Consistently Helpful and Informative: Whether it's product descriptions, blog posts, or social media replies, aim to provide value. Share knowledge, tips, and advice freely to build trust and reinforce your expertise.

Social Perception

Positive Reputation, Community Hub, Knowledgeable & Helpful, Fun & Welcoming, Trustworthy

Copy Examples

• •🥳 Wheels up, Perth! Guess what just rolled into Lucky Skates? ✨ The [New Product Name] are HERE and ready to add some serious sparkle/speed/style to your ride! Whether you're cruising the coast, owning the park, or just finding your skate legs, we've got the perfect setup for YOUR wildest skating dreams. Pop in and say hi – we’re always up for a chat about all things skates! #LuckySkatesWA #NewGearDay #PerthSkaters #RollWithUs #SkateLove
• •Ready to roll but not sure where to start? 🤔 No worries, future skate star! At Lucky Skates, we LOVE helping beginners find their perfect first pair. Friendly advice, zero pressure, and all the gear to get you gliding safely (and stylishly!). Come visit our unicorn-filled haven on Beaufort Street – let's make those skating dreams a reality! 🦄 #LuckySkatesBeginners #PerthRollerSkating #FirstSkates #CommunityLove #SkateFun
• •That feeling when you nail a new trick... or just manage to stay upright all arvo! 😂 Show us your skate wins (and happy fails!) 👇 We're all in this rollin' journey together. #SkateLife #LuckySkatesWA #RollerSkateFun #InlineAdventures #PerthIsOkay #FunnySkate
• •Love your skates? Show 'em some TLC! ❤️⚙️ Keeping your bearings clean and wheels rotated isn't just smart, it keeps the good times rolling smoother and longer! Our crew at Lucky Skates is always here to share top tips, or check out our latest blog post for a simple 'how-to' guide. Because happy skates = happy skaters! #SkateMaintenance #LuckySkatesTips #LoveYourGear #RollHappy
• •🎉 You're Invited! Roll Out with Lucky Skates at [Event Name]! 🛹✨ (Body Snippet): Hey Skate Fam! Get ready to lace up and join your Lucky Skates crew for [Event Details]. We're all about bringing our amazing Perth skate community together for some fun, laughs, and, of course, plenty of rolling! All wheels and all levels welcome – because skating is always better together! See you there? [Link to Event Info]