Tono de Marca

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Knowledgeable & Trustworthy, Fun & Playful

Valores de Marca

• •Passion for Skating
• •Customer Focus & Inclusivity
• •Community Spirit
• •Quality & Expertise
• •Fun & Self-Expression
• •Respect & Acknowledgement

Mejores Prácticas

• •Speak Skater to Skater: Always use language that resonates with the skating community. Incorporate common skating terms naturally and share a genuine passion for the sport in all communications.
• •Embrace the Fun & Playfulness: Don't be afraid to inject humor, enthusiasm, and your unique "unicorn loving" personality into your copy. This makes the brand more relatable and memorable.
• •Prioritize Helpfulness & Expertise: Whether it's a product description, a social media tip, or a blog post, ensure the content provides genuine value and showcases your knowledge. Frame advice in an approachable, non-intimidating way, welcoming beginners and pros alike.
• •Foster Community Engagement: Actively use your copy to encourage interaction, share community news, and highlight local skaters or events. This reinforces your commitment to the skating scene.
• •Be Authentically You (Minnie & PT's Vision): Consistently reflect the founding story and values – "owned and run by skaters, for skaters," with a focus on helping customers "achieve all your wildest skating dreams." This authenticity builds trust and loyalty.

Percepción Social

Lucky Skates WA is generally perceived very positively by customers and the wider skating community. They are seen as a knowledgeable and reliable source for skate gear and advice, frequently recommended by local skaters and organizations like Perth Roller Derby. Customers appreciate the excellent customer service, friendly staff, and the personalized attention they receive. The brand is viewed as passionate and genuinely invested in the skating community, not just as a retail business but as fellow enthusiasts. Their online presence, particularly on TikTok, is well-received, with engaging, humorous, and informative content that resonates with skaters. They are considered a key hub for the Perth skating scene, offering a wide variety of products and fostering a welcoming environment.

Ejemplos de Copy

• •✨ Fresh Gear Drop! ✨ Get ready to roll into your wildest skating dreams with the brand new [Skate Model]! Whether you're carving up the park or cruising the streets, these beauties offer the perfect blend of style and performance. Swing by our unicorn-lovers' dream store on Beaufort Street or glide over to our website. Our skater-run team is stoked to help you find your perfect fit! #LuckySkatesWA #NewSkates #RollerSkatingFun #PerthSkaters #SkateLife
• •🚨 Sale Alert! 🚨 Don't let crusty wheels or worn-out pads hold you back! Our 'Skate May-tenance' (all year round!) deals are ON! 😉 Grab some epic discounts on select skates, wheels, and protective gear. Because loving your skates means keeping them (and you!) in top shape. Shop online or visit us – we're here to get you rolling smoothly! #LuckySkatesSale #SkateMaintenance #RollerDerby #InlineSkating #PerthDeals
• •*(Upbeat music, quick cuts of someone happily skating then comically struggling with old gear)* Text Overlay: Skate Hack: Don't let bad vibes (or bad bearings) ruin your roll! Voiceover (friendly, energetic): Hey skaters! Quick tip from your Lucky Skates crew: Clean bearings = happy skating! ✨ It's a game-changer, trust us. Got questions? Slide into our DMs or visit us in Inglewood! We're owned by skaters, for skaters, so we get it! #SkateTips #LuckySkatesWA #RollerSkateLove #SkateShop #UnicornSkateVibes
• •Ready to dive into the awesome world of roller skating but not sure where to start? We've all been there! At Lucky Skates, we believe everyone deserves to experience the pure joy of gliding on wheels. As fellow skaters (and self-proclaimed unicorn enthusiasts!), we're here to guide you through finding your first perfect pair. Let's get you set up for all your wildest skating dreams! #RollerSkateNewbie #SkateAdvice #LuckySkatesGuidesYou
• •Hey Lucky Skaters! Get ready to lace up and roll out with us at the [Local Event Name] next Saturday! We'll be there cheering on the Perth Roller Derby crew (Go [Team Name]!) and maybe even showing off a few new shiny things from the shop. Come say hi, share your skate stories, and soak up the awesome community vibes. We just LOVE seeing you all out there! #PerthSkateCommunity #LuckySkatesEvents #RollerDerbyLove #SkateAndConnect