Brand Tone

Community-focused, Artistic, Purposeful, Joyful, Quality-conscious, Accessible and Inclusive

Brand Values

• •Community
• •Quality
• •Imagination/Creativity
• •Fortune/Joy
• •Making a Difference/Purpose
• •Sustainability

Best Practices

• •Always Emphasize Community & Connection: Whether it's for fundraising, family time, or a shared hobby, frame the copy around bringing people together. Use words like "share," "connect," "together," "community."
• •Highlight the "Art" Aspect: Consistently mention the collaboration with artists, the uniqueness of designs, and the beauty of the puzzles. Refer to them as "art pieces" or "masterpieces."
• •Maintain a Positive and Joyful Voice: Use uplifting and encouraging language. Words like "joy," "fun," "delight," "vibrant," and "inspired" fit the brand.
• •Clearly Communicate the "Purpose" when Relevant: For fundraising-focused content, be direct about the benefits (e.g., 50% profit, eco-friendly, easy to organize). For general product copy, subtly weave in the brand's mission of making a difference.
• •Showcase Quality and Care: Reassure customers about the high-quality, eco-friendly materials, perfect fit, and support services like "Missing Piece Support." This builds trust and reinforces the value proposition.

Social Perception

Positive product experience, Appreciation for artist collaboration, Supportive of fundraising mission, Trustworthy (due to support), Family-Oriented.

Copy Examples

• •Headline: Piece Together More Than a Puzzle. Support Your Cause with Lucky Puzzles. Body: Looking for a fun and engaging way to raise funds? Lucky Puzzles offers vibrant, artist-designed jigsaws that bring your community together while helping you reach your goals. Keep 50% of the profits – it’s that simple! Call to Action: Start Your Lucky Fundraiser Today!
• •Headline: Art You Can Touch, A Community You Can Build. Body: At Lucky Puzzles, every piece is a work of art, and every puzzle is a chance to connect. Discover exclusive designs from talented artists and enjoy eco-friendly quality that makes every moment a joy. Call to Action: Find Your Perfect Piece.
• •Headline: Good Fortune. Great Puzzles. Shared Joy. Body: Experience the luck of a perfectly crafted puzzle. From vibrant landscapes to captivating abstracts, our puzzles are designed for delightful challenges and lasting memories. Get lucky, get puzzling! Call to Action: Explore Our Collections.
• •Headline: From Our Families to Yours: The Joy of Puzzling. Body: Born from a passion for connection, Lucky Puzzles brings families and friends together. Our eco-friendly puzzles feature unique art, perfect for creating those special moments. Call to Action: Share the Fun – Gift a Puzzle!
• •Headline: Don't Just Solve It. Love It. Frame It. Body: Lucky Puzzles are more than just a pastime; they're masterpieces waiting to be revealed. With stunning, exclusive artwork and premium quality, your finished puzzle becomes a testament to your skill and a beautiful piece of art. Call to Action: Discover Designs Worth Framing.