Brand Tone

approachable, personal, heartfelt, warm, friendly, whimsical, and creative, fostering connection and authenticity

Brand Values

• •Family
• •Handmade & Unique Quality
• •Community & Connection
• •Empowerment & Beauty
• •Passion & Authenticity

Best Practices

• •Always refer to the brand's origin story and the passion for creation and family behind it.
• •Use
• •Emphasize the handmade nature of products using terms like
• •Maintain a friendly and approachable voice, utilizing warm greetings and sharing personal anecdotes.
• •Regularly feature customers and involve the community in brand decisions to highlight their value.

Social Perception

Overwhelmingly positive, seen as a trustworthy and relatable brand offering unique, high-quality handmade items at good value, with a modern, engaged community thanks to an active TikTok presence.

Copy Examples

• •It’s more than just an accessory; it’s a little piece of our family story, made for yours. ❤️ Our 'Penelope' bow is named after the little girl who started it all. Handmade with love, for the little loves in your life. #LuckyPennyDesigns #HandmadeWithLove #FamilyFirst
• •Unique designs that tell a story. From our hands to yours, discover handmade accessories that make you feel beautiful. ✨
• •Meet the 'Booklover's Bookshelf' studs! 📚 Lovingly handcrafted from clay, these earrings are for the moments you wish you were lost in a story. Each pair is slightly unique, just like your favorite characters. The perfect gift for the reader in your life (or a treat for your shelf-obsessed self!).
• •A little luck (and a new collection) is heading your way! 🍀
• •Tired of mass-produced accessories? At Lucky Penny Designs, every bow and earring is handmade with passion and a personal touch. Join our VIP group to help us name our next design! Shop small, feel beautiful. -> [Shop Now]