Brand Tone

Mystical & Hopeful, Direct & Persuasive, Positive & Uplifting, Customer-centric

Brand Values

• •Belief in Luck & Fortune
• •Quality & Authenticity
• •Customer Satisfaction
• •Spiritual Well-being

Best Practices

• •Embrace Mysticism Respectfully: Consistently use language that speaks to the spiritual and symbolic properties of obsidian and Pixiu (e.g., "ancient power," "legendary," "sacred symbol," "energy shield"). Avoid overly sensationalizing while still inspiring a sense of wonder and hope.
• •Focus on Benefits, Not Just Features: While mentioning "genuine obsidian" or "handcrafted" is important, always tie these features back to the core benefits for the customer: attracting wealth, finding luck, feeling protected, experiencing positive energy.
• •Maintain a Positive and Empowering Voice: All copy should be uplifting and instill a sense of hope and empowerment. Frame the products as tools that help individuals invite positive change and take control of their fortune.
• •Use Storytelling and Testimonials: Share stories (even brief ones in ad copy) and customer testimonials that illustrate the transformative power of the products. This makes the claims more relatable and believable.
• •Create a Sense of Exclusivity and Urgency (Sparingly): While the brand uses offers like "BUY 2 GET 1 FREE" or limited-time discounts, use these strategically to encourage purchase without devaluing the perceived spiritual worth of the items. The tone should still feel more "discover your destiny" than "bargain bin."

Social Perception

Believers & Hopefuls, Aesthetically Driven Buyers, Skeptics, Gift Givers, Community

Copy Examples

• •Headline: Unlock Your Destiny: The Lucky Obsidian Pixiu Bracelet Awaits. Body: Feel the ancient power of Obsidian and the legendary fortune of Pixiu. Our handcrafted bracelets aren't just beautiful – they're a beacon for luck, wealth, and positive energy. Invite abundance into your life today.
• •Social Media Post: ✨Transformation Tuesday!✨ So many of you have shared incredible stories of how your Lucky Obsidian bracelet has shifted your energy and welcomed good fortune. What positive changes have you experienced? Share your story below! #LuckyObsidian #FengShuiJewelry #PositiveVibes #WealthAttraction
• •Product Description Snippet: More than just a bracelet, it's your personal guardian. The revered Pixiu, ninth son of the Dragon King, is a powerful symbol of wealth attraction and protection from misfortune, while genuine Obsidian shields you from negativity. Wear it and walk your path with confidence and renewed luck.
• •Email Subject Line: Feeling Stuck? Your Luck is About to Change with Lucky Obsidian! Email Body Teaser: For centuries, wise individuals have turned to the power of Obsidian and Pixiu to attract prosperity and ward off ill fortune. Discover the secret to a luckier, wealthier you. Special offer inside!
• •Ad Copy: Don't just wish for a better life, attract it! Our authentic Lucky Obsidian Feng Shui bracelets are blessed and handcrafted to help you draw in luck, success, and happiness. Join thousands who are already experiencing the positive shift. Get yours 50% off + Free Shipping today!