Brand Tone

friendly, enthusiastic, and personal; balancing trendy with a down-to-earth, "cool older sister" or "trusted friend" vibe; conversational and positive, often using emojis and exclamation points.

Brand Values

• •Family & Sisterhood
• •Female Empowerment & Confidence
• •Community Connection
• •Trendy & Accessible Style
• •Passion & Authenticity

Best Practices

• •Always Use a Personal & Enthusiastic Voice: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's"), exclamation points, and positive language. The goal is to be approachable and exciting.
• •Incorporate the Brand Story: Regularly mention the "sisters," "mom-owned," or "family-run" aspects. This reinforces the core values and differentiates the boutique from larger, impersonal retailers.
• •Use Emojis Strategically: Sprinkle in relevant emojis (like ✨, 💖, 🛍️, 👋) to add personality and visual interest to your copy, especially on social media. This keeps the tone youthful and friendly.
• •Engage with Your Community: When responding to comments and messages, maintain the friendly, personal tone. Ask questions in your captions to encourage interaction and make followers feel like part of a conversation.
• •Highlight Confidence and Empowerment: Frame your product descriptions and posts around how the clothes will make the customer feel confident, beautiful, ready for anything rather than just listing the features. This connects the product back to the brand's core mission.

Social Perception

A charming, local, and trustworthy small business. Customers engage positively with personal content. "Momma-owned" and "shop small" messages resonate well, fostering a supportive base. Seen as active and engaged, not a faceless online store.

Copy Examples

• •Stop your scroll! 🚨 Our latest collection just dropped, and we're obsessed! From dreamy daytime dresses to the perfect pair of jeans, these styles were made to make you feel amazing. ✨ Which piece is calling your name? Let us know below! 👇 #LuckyLsBoutique #NewArrivals #ShopSmall
• •Hey, Texas! 👋 Come say hi! We'll be at the Somerset Market Days this Saturday with all our latest arrivals and some exclusive goodies. Can't wait to see your beautiful faces and help you find the perfect outfit! 💖 #LuckyLsGoesLocal #TexasBoutique #CommunityLove
• •Our new 'Everyday Essential Top' is anything but basic! Which look is your favorite: 1, 2, or 3? Shop it now before it's gone! 🛍️ #OOTD #StyleHack #BoutiqueFinds #MomStyle
• •Your Wardrobe's New Best Friends. ✨ Discover curated styles that blend trendsetting looks with effortless confidence. Designed by sisters, for you. Welcome to the Lucky L's family!
• •Hey, lucky girl! We think you deserve something new. As a thank you for being part of our amazing community, take 20% off your entire order this weekend! Use code: TREAT20. Happy shopping! 💖 XOXO, Lindsey & Lexee