Brand Tone

youthful, playful, and trendy; informal, relatable, conversational, often employing slang; expressing excitement and exclusivity.

Brand Values

• •Handmade Quality and Ethical Production
• •Sustainability
• •Creativity and Self-Expression
• •Community and Connection

Best Practices

• •Embrace a Youthful, Casual Tone: Use conversational language, emojis, and even slang where appropriate to maintain a relatable and friendly voice. Avoid overly formal or corporate language.
• •Highlight "Handmade in the USA": Consistently include this key value proposition in product descriptions, social media bios, and behind-the-scenes content to reinforce brand quality and ethical standards.
• •Create a Sense of Urgency and Exclusivity: Since products often sell out, leverage this by using phrases like "limited drop," "won't last long," or "get it before it's gone" to encourage quick purchasing decisions.
• •Foster Community Through Interaction: Actively engage with your audience by asking questions, running polls, and featuring user-generated content. Make customers feel like they are part of an exclusive club.
• •Tell a Story: Share the story of the brand's founders, the inspiration behind designs, and the process of creating the products. This personal touch builds a stronger connection with the audience than just listing product features.

Social Perception

Overwhelmingly positive; strong attachment and excitement from customers; valued for handmade quality and unique designs; perceived as having a 'cult following' with high demand and exclusivity; amplified by user-generated content and strong community advocacy.

Copy Examples

• •Stop what you're doing 🛑 Our new Bow Totes just dropped! ✨ Hand-sewn with love and ready to be your new go-to for everything. Tie it your way and make it uniquely you. But be quick, they won’t last long! 🏃‍♀️ #LuckyLovesLabel #BowBag #Handmade
• •(Upbeat, trending music) Ever wonder how the magic happens? ✨ Come with us for a day at the studio! From sketching designs ✍️ to sewing up these cuties, every bag is made by hand, right here in the USA. What color should we do next? Let us know in the comments! 👇 #SmallBusiness #EthicalFashion #DayInTheLife
• •Meet Frankie – the off-the-shoulder top your closet has been dreaming of. Designed to be worn your way, this top is all about effortless style and endless possibilities. Made from a soft, stretchy cotton blend and handmade in the US, it’s as comfortable as it is cute. Pair it with our Frankie Shorts for the perfect matching set. *This is a made-to-order item, please allow 2-3 weeks for our hands to work their magic!*
• •You asked, we listened! 🎉 The bags you've been fighting for are BACK. For now. 😉 This is your chance to finally snag the bag everyone’s been talking about. Don't get left out again! Shop the restock now before they're gone (for real this time). #LuckyLovesRestock
• •(On a picture of a customer with their bag) We are OBSESSED with how @[username] styled her bow bag! 😍 So cute, so fun, so YOU. Keep tagging us in your pics for a chance to be featured! We love seeing our bags out in the wild! #LuckyLovesCommunity