Brand Tone

Artistic, Confident, and Evocative

Brand Values

• •Artisanal Craftsmanship
• •Individuality and Boldness
• •Vintage Inspiration, Modern Feel
• •Authenticity and Originality
• •Artistic Expression

Best Practices

• •Always use powerful, descriptive words like "hand-carved," "artisan-made," "sculpted," and "hand-crafted." These terms are your key differentiators and justify the brand's premium positioning.
• •Every collection has a name and an inspiration (e.g., Souvenir, Cherry Blossom, Opium). Use copywriting to briefly explain the story or theme behind each design. This adds depth and emotional connection.
• •Regularly credit "LouLou von Hochtritt" as the creative force. This reinforces the brand's identity as a design house and adds a personal, authoritative touch that builds trust and brand loyalty.
• •Employ strong, alluring adjectives (e.g., "iconic," "unforgettable," "exquisite," "cutting-edge"). Avoid generic, mass-market language. The copy should reflect the confidence and boldness of the shoe designs themselves.
• •Consistently remind the audience that the products are "not mass-produced," are the "original" designs, and are made for those who dare to be different. This creates a sense of scarcity and belonging to an exclusive club of style connoisseurs.

Social Perception

Customers and the public perceive Lucky Lou Shoes as a premium, niche, and artistic brand. The high price point is generally seen as justified by the unique, handcrafted nature and quality of the products. Buyers are not just purchasing shoes; they are acquiring a piece of wearable art that often serves as a collection centerpiece. The brand is highly regarded within the rockabilly, vintage, and tiki subcultures, but its appeal extends to a broader audience that values distinctive, high-quality accessories. The excellent customer service reinforces a positive perception of the brand as trustworthy and customer-focused.

Copy Examples

• •Art is not meant to hang on a wall. Introducing the Diablo Collection, designed by LouLou von Hochtritt. Each heel is hand-carved from wood, a fiery testament to the beauty of bold design. These aren't just shoes; they're a statement. Wear your rebellion.
• •It started with a single pair of 1940s souvenir shoes and a vision. At Lucky Lou, we honor the art of the hand-made. We reject the ordinary and mass-produced. Each pair is carved by artists, telling a story of vintage glamour and rock 'n roll soul. This is wearable history.
• •Your style is timeless. Your shoes should be, too. The Souvenir Collection is a nod to the past, hand-carved with the iconic palm tree and hut. More than a shoe, it's a memory of a bygone era, crafted for the modern woman. Discover the original.
• •Subject: A Work of Art, Reserved for You. | Body: Be the first to witness the Momento Mori collection. An exquisitely carved exploration of beauty and mortality, designed by LouLou von Hochtritt for those who appreciate the profound. This is more than a shoe—it is a piece of sculpture.
• •Unleash your inner tiki goddess. The Rockin' Tiki heel, our most iconic design, is hand-carved to perfection. Lightweight, perfectly balanced, and padded for surprising comfort, it’s a 4-inch heel you can actually walk in. A statement piece that screams craftsmanship and quality from the moment you open the box.