Brand Tone

Whimsical & Imaginative, Friendly & Approachable, Passionate & Enthusiastic, Ethical & Conscious, Inclusive

Brand Values

• •Storytelling & Imagination
• •Ethics & Sustainability
• •Quality
• •Community & Connection
• •Inclusivity & Charity
• •Passion

Best Practices

• •Embrace the "Adventurer" Persona: Address your audience as fellow adventurers, heroes, GMs, players, or "Teamons." Use language that evokes quests, magic, and storytelling.
• •Weave in TTRPG Terminology Naturally: Incorporate relevant gaming terms (e.g., "roll for initiative," "critical hit," "quest," "character class") where appropriate, but avoid forced or overly niche jargon that might alienate newcomers.
• •Highlight Ethical & Sustainable Choices: Consistently mention the ethical sourcing, hand-plucked leaves, natural ingredients, and support for environmental/social causes in product descriptions, about sections, and relevant posts. This is a core value and a key differentiator.
• •Maintain a Whimsical and Friendly Voice: Keep the tone light, enthusiastic, and approachable. Share the passion behind the brand and engage with the community in a warm, personal manner, like Ari and the "Tis-Anne" mascot do.
• •Be Visually and Thematically Cohesive: Ensure that the playful, adventurous, and ethical tone is reflected not just in words but also in imagery, product naming, and overall brand presentation across all platforms.

Social Perception

Highly Positive, Niche Appeal, Authentic & Trustworthy, Creative & Fun

Copy Examples

• •Instagram Post (Product Focus - Artificer's Assistant): Spark your creativity, adventurer! 💡 Our Artificer's Assistant, a magical reinvention of Earl Grey with notes of caramel and vanilla, is crafted to fuel your most ingenious D&D campaign ideas. Ethically sourced, divinely delicious. What will you create with your cup? #LuckyLeafTeas #TTRPGTea #ArtificersAssistant #EthicalTea #DnD
• •Facebook Ad (Community Focus): Your quest for the perfect gaming brew ends here! At Lucky Leaf Teas, we blend ethically sourced, high-quality leaves into enchanting elixirs inspired by your favorite TTRPGs. Join our fellowship of Teamons and share your adventures, one delicious cup at a time! 👉 luckyleafteas.com #TeaForAdventurers #TabletopGaming #CommunityLove #SustainableSips
• •TikTok Video Script (Short, Engaging): (Scene: Quickly shows a few different tea packages with TTRPG-inspired names, then a satisfying pour of tea into a mug next to some dice) Roll for refreshment! 🎲✨ Lucky Leaf Teas: Fueling your epic quests with ethically sourced, magical blends. What's your character drinking tonight? #DnD #TTRPG #TeaLover #SmallBusiness #LuckyLeafTeas
• •Website Banner (Highlighting Values): Welcome, Hero! Sip sustainably, game adventurously. Our TTRPG-inspired teas are ethically sourced and bursting with character. Discover your new favorite blend and support a trans-led, passion-driven small business. Your epic journey deserves an epic brew! #EthicalGaming #TeaQuest #LuckyLeafTeas
• •Email Newsletter Snippet (New Blend Announcement): Hear ye, hear ye, brave Teamons! Tis-Anne has returned from a perilous (but fruitful!) quest with a brand new blend: The Dragon's Hoard Amber Oolong! Imagine smoky depths, a glint of golden spice... This ethically harvested treasure is perfect for those long nights plotting world domination (or just a cozy evening in). Claim your share before it vanishes! #NewBlend #TTRPGCommunity #EthicallySourced #LuckyLeafTeas