Brand Tone

Confident & Solution-Oriented, Relatable & Humorous (with a youthful edge), Informative & Trustworthy, Empathetic & Enabling

Brand Values

• •Enjoyment & Celebration
• •Well-being & Productivity
• •Natural & Clean Solutions
• •Efficacy & Quality
• •Convenience

Best Practices

• •Know Your Lad (or Lass): Always write as if you're talking to your ideal customer – someone who is social, values their well-being, appreciates humor, but also wants effective, trustworthy solutions. Keep their language and aspirations in mind.
• •Balance Wit with Science: While the tone can be humorous and relatable, always ground the product's benefits in its credible features (doctor-formulated, natural ingredients, lab-tested). Avoid letting humor undermine the product's perceived efficacy.
• •Create a Tone & Voice Guide: Develop a simple internal document outlining key brand voice characteristics (e.g., confident, witty, empathetic, direct), approved vocabulary, and things to avoid (e.g., overly technical jargon unless explained, condescending language).
• •Be Solution-First, Benefit-Driven: Focus copy on how Lucky Lad solves the customer's problem (hangovers) and the benefits they'll experience (reclaimed day, productivity, feeling good), rather than just listing features.
• •Stay Authentic & Relatable: Use language and scenarios that genuinely resonate with the target audience's experiences with alcohol and hangovers. Share user-generated content or testimonials (with permission) that reflect the brand tone.

Social Perception

Positive for Users, Emerging Brand, Targeted Appeal, Credibility through Transparency, Price Consideration

Copy Examples

• •Headline: Weekend Warrior? Slay Hangovers. Own Your Tomorrow. Lucky Lad. Period. Body: Late night? Big plans? Don't let a hangover call the shots. Our doc-formulated gummies help you bounce back fast. So go on, live it up. We’ve got your back (and your head).
• •Social Media Post (Image: Someone looking fresh and energetic the morning after a party): Caption: That 'still in goblin mode' feeling? Cancelled. Lucky Lad gummies help you ditch the hangxiety and nausea. Clean ingredients, epic recovery. #LuckyLad #HangoverHero #NoMoreGoblinMode #ReclaimYourDay
• •Email Subject: Your Hangover Called. We Told It You're Busy. Body: Hey [Customer Name], Ever wished you could have a great night out AND a productive next day? With Lucky Lad's Hangover Recovery Gummies, you can stop wishing. Packed with natural powerhouses like DHM and Milk Thistle, they’re your secret weapon. Taste the citrusy orange goodness and feel the difference. [Link to Shop]
• •Product Page Snippet: Why Lucky Lad? Because adulting is hard, but hangovers don't have to be. We get it. You love a good time, but 'morning-after regret' isn't your vibe. Our gummies are vegan, gluten-free, lab-tested, and actually work. No junk, just science-backed recovery so you can keep being awesome. Simple.
• •Ad Copy (Short & Punchy): Drink. Gummy. Conquer. Lucky Lad Hangover Recovery. Don't let last night ruin today. Try it now!