Brand Tone

Personal & Relatable, Appreciative & Passionate, Creative & Trendy, Friendly & Approachable, Helpful & Supportive

Brand Values

• •Creativity & Artistry
• •Family & Personal Connection
• •Quality & Affordability
• •Customer Support & Community
• •Joy & Celebration

Best Practices

• •Embrace Tonja's Voice: Consistently incorporate the personal, appreciative, and passionate tone of the founder. Use "I" and "my" when appropriate to maintain that direct connection, especially in messages attributed to her (like newsletters or social media posts from "Tonja").
• •Highlight Creativity and DIY: Always bring the focus back to the joy of creating, whether it's the customer making something with an SVG or enjoying a unique apparel design. Use words like "create," "craft," "design," "DIY," "inspire," and "imagine."
• •Use Friendly and Inclusive Language: Make customers feel like part of a supportive community. Use welcoming phrases, ask questions to encourage engagement, and refer to them as "Lucky Hearts" or "creative friends."
• •Emphasize "Trendy & Affordable Quality": Subtly weave in the brand's promise of providing items that are not only stylish and current but also good quality and accessible, without sounding overly commercial.
• •Show Gratitude and Personal Connection: Regularly express thanks for customer support and reference the personal story behind the brand (e.g., "making my dream job a reality," "from our family to yours") to reinforce the brand's heartfelt origins and values.

Social Perception

Positive & Trusted (within its niche), DIY & Crafter Focused, Community-Oriented (for engaged customers), Niche Online Presence

Copy Examples

• •From one busy mama to another, here’s a little something to celebrate YOU! ✨ Our new [Product Name] design is made with love, perfect for adding a trendy touch to your favorite tee or crafting a heartfelt gift. Get creative and share your makes with us! #LuckyHeartDesignsCo #MamaStyle #DIYCrafts #TrendyMama #MadeWithLove
• •Get ready to sparkle this [Holiday Name]! ✨ Tonja here, and I'm so excited to share our brand new collection of [Holiday Name] designs, crafted to bring extra joy and creativity to your celebrations. As always, thank you for making my artist dreams a reality – I can't wait to see what you create! Shop now and join our VIP Club for a special treat! #LuckyHeartDesigns #HolidayCrafts #NewArrivals #CreativeCommunity #HandmadeHoliday
• •Craft your heart out! ❤️ Enjoy [Discount Percentage]% off all our trendy and affordable digital designs and apparel. Perfect for your next DIY project or a special gift. Thank you for being part of the Lucky Heart family! #SVGFiles #DIYFashion #CraftyDeals #LuckyHeartSale
• •Hey, Lucky Hearts! 👋 What amazing projects are you all working on this week? I'm brewing up some new [Theme, e.g., Groovy Floral] designs and would love to hear what you're hoping to see next! Your support means the world. Let's get those creative juices flowing! #LuckyHeartCommunity #CraftInspo #SVGDesigns #TonjasCreations #FeedbackWelcome
• •Carry a little inspiration wherever you go. Our [Product Name] features a beautiful, handcrafted design to uplift your spirit. Made with high-quality materials [or, as a versatile SVG file for your creative touch], it’s a gentle reminder of what truly matters. Designed with passion, from my heart to yours. #FaithBasedDesign #InspirationalArt #LuckyHeartDesignsCo #TrendyAndFaithful #MeaningfulGifts