Brand Tone

Friendly and Approachable, Encouraging and Positive, Faith-Inspired (Subtly), Enthusiastic

Brand Values

• •Affordability & Style
• •Customer Service
• •Faith
• •Family Owned
• •Inclusivity (in sizing)
• •Encouragement
• •Made in the USA/Sustainability (aspiration)

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., encouraging, friendly, positive, slightly informal, respectful) with examples of "do's and don'ts." Share this with anyone creating content.
• •Weave in Values Naturally: Instead of just stating "we are faith-based," subtly incorporate themes of encouragement, joy, community, and positivity in your descriptions, posts, and interactions. Connect product benefits to these values (e.g., "Feel confident and joyful in this new outfit").
• •Use "We" and "You" Language: Foster a sense of community and direct connection by addressing the customer directly ("You'll love this...") and speaking as a collective ("We're so excited to share...").
• •Maintain Positivity and Enthusiasm: Use uplifting language, positive affirmations (where appropriate and genuine), and express genuine excitement for your products and customers. Emojis can be used moderately on social media to convey warmth.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram matches the tone on Facebook, your website, email communications, and even in how customer service inquiries are handled. This builds a cohesive and trustworthy brand image.

Social Perception

Engaged and positive existing customer base. Perception of unique finds, personal service, and supporting smaller businesses. Appeals to a niche audience looking for brands that align with their personal values of faith, family, and community.

Copy Examples

• •Instagram Post (New Dress): "Shine bright this week in our new 'Graceful Day' floral dress! ✨ Perfect for Sunday service, brunch with friends, or any day you want to feel beautifully you. Remember, you are wonderfully made! Sizes S-3X available. Tap to shop and let your light shine! #LuckyGirlClothing #FaithBasedFashion #EncouragingWomen #AffordableStyle"
• •Facebook Ad (General): "Looking for adorable, affordable fashion that makes you feel amazing? 🥰 At Lucky Girl Clothing Company, we're a family-owned boutique curating looks you'll love, from S to 3X! We believe in encouraging women daily with styles that are both trendy and joyful. Come see what's new! Shop now: [link] #TrendyFaithWear #FamilyOwned #ShopSmallSupportBig"
• •Email Newsletter Subject: "A Little Joy Delivered: New Arrivals & A Note of Encouragement! 💌" Email Body Snippet: "Hi [Customer Name], we've handpicked some beautiful new pieces we think you'll adore! At Lucky Girl, it's more than just clothes - it's about finding joy in the everyday and feeling confident in who you are. We hope these styles bring a smile to your face and a spring to your step. 'She is clothed with strength and dignity...' - Proverbs 31:25. Find your strength and style here: [link]"
• •Product Description (Basic Tee): "Our 'Everyday Blessings' Tee is more than just a top – it's a reminder to count your blessings in comfort and style! Soft, versatile, and perfect for layering or wearing on its own. Because every day is a gift. Available in [colors]. #FaithAndFashion #ComfortStyle #LuckyGirlEssentials"
• •Website Homepage Banner: "Welcome to Lucky Girl! ✨ Affordable, Adorable, Faith-Inspired Fashion for Every Woman. Sizes S-3X. Feel Beautiful, Inside & Out."