Brand Tone

Artisanal & Quality-Conscious, Friendly & Approachable, Community-Oriented & Ethical, Stylish & Modern

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Personalization & Style
• •Community Support & Social Responsibility
• •Local Pride

Best Practices

• •Emphasize "Handmade" and "Austin-Made": Consistently highlight the artisanal nature and local origin of the products. This reinforces quality and community connection.
• •Use Positive and Playful Language (where appropriate): Incorporate friendly, slightly playful, and warm language that reflects a love for dogs (e.g., "furry best friend," "wagging tails," "your pup will look EXTRA").
• •Showcase Quality and Durability: Use strong adjectives to describe the products (e.g., "durable," "sturdy," "built tough," "high-quality materials").
• •Integrate Social Impact: Weave in mentions of their charitable contributions and ethical partnerships naturally to highlight their community values without being overly boastful.
• •Maintain a Customer-Centric Focus: Frame copy around the benefits for the dog and the owner, incorporating customer testimonials or a conversational style that makes customers feel valued.

Social Perception

High-Quality Provider, Reliable & Trustworthy, Ethical & Caring, Stylish Choice

Copy Examples

• •Headline: Austin-Crafted, Adventure-Ready. Your Dog Deserves the Best. Body: At LUCKY + DOG AUSTIN, we pour our hearts into every handmade collar and leash. Get free custom engraving and a look that’s as unique as your furry best friend. Built tough, designed with love, right here in Texas. #LuckyDogAustin #HandmadeWithLove #AustinDogs
• •Headline: Style That Clicks. Safety That Lasts. Body: No more jingle-jangle! Our personalized engraved buckles keep your pup safe and stylish. Explore vibrant Fi-compatible bands and classic designs, all handcrafted in small batches for unbeatable quality. Because your lucky dog deserves it. #DogGear #MadeInAustin #CustomDogCollar
• •Headline: More Than Just a Collar. It's a Commitment. Body: We believe in wagging tails and giving back. That’s why a portion of every LUCKY + DOG AUSTIN purchase supports no-kill shelters. Plus, our partnership with Open Arms Studio empowers local refugees. Look good, feel good, do good. #SociallyConsciousPet #DogRescueSupport #AustinCommunity
• •Headline: Pawsitively Stylish. Human-Approved Quality. Body: From rugged trails to city strolls, our durable, handmade dog gear keeps up with every adventure. Check out our latest seasonal collections and find the perfect fit for your pup’s personality. As our customers say, "Quality. Fit. You guys do it right!!" #HappyCustomers #DogAdventures #LuckyAndDog
• •Headline: Designed by Us. Personalized by You. Loved by Your Dog. Body: Your dog is one-of-a-kind, their gear should be too! With free custom engraving and a wide array of vibrant patterns, LUCKY + DOG AUSTIN offers handmade quality that stands out from the pack. Crafted with care in Austin, Texas. #PersonalizedPetGifts #FiCompatible #TexasMade