Brand Tone

authentic, warm, trustworthy, welcoming, personal, and educational

Brand Values

• •Natural & Pure
• •Handmade & Traditional Craftsmanship
• •Family & Community
• •Sustainability & Eco-Consciousness

Best Practices

• •Emphasize "Pure & Natural": Always lead with the core value of using 100% pure Canadian beeswax. Use words like "natural," "pure," "clean-burning," and "non-toxic" to reinforce the health and environmental benefits.
• •Tell the Family Story: Consistently mention the "family-run" aspect and the "Prince Edward Island" origin. This builds trust and a personal connection that larger brands cannot replicate.
• •Use Warm and Inviting Language: Employ a friendly and approachable tone. Use words like "warmth," "glow," "cozy," "lovingly," and "inviting" to describe the experience of using the candles.
• •Highlight the "Handmade" Difference: Remind customers that each candle is "handcrafted" or "hand-poured." This justifies the premium quality and differentiates the brand from mass-produced competitors.
• •Educate Your Audience: Briefly explain the benefits of beeswax in your copy—how it purifies the air and comes from a renewable source. This adds value and positions the brand as an expert in its field.

Social Perception

Perceived as a high-quality, artisanal brand offering a genuine and natural product. Customers view them as a reliable and cherished local Prince Edward Island business, providing a cozy, calming, and wholesome home experience.

Copy Examples

• •Light up your evenings with the warm, natural glow of pure Canadian beeswax. Each of our candles is hand-poured with love on our Prince Edward Island farm, bringing a piece of our family's tradition into your home. ✨ #BeeswaxCandles #HandmadeHome #LuckyCloverCandles
• •Headline: The Purest Light for Your Home. Body: "Tired of artificial scents and smoky candles? Discover the clean-burning, air-purifying magic of 100% pure beeswax. From our family to yours, experience a natural honey aroma that warms any space. Shop the collection now and get free shipping on orders over $100."
• •Title: Find Your Calm with Lavender & Beeswax. Description: "Unwind after a long day with the gentle scent of lavender blended into our signature pure Canadian beeswax. Handcrafted in our rural studio, this candle offers a subtle, soothing aroma and a bright, steady flame. Perfect for your self-care ritual or creating a tranquil atmosphere."
• •From our studio in Prince Edward Island, we wanted to thank you for your continued support. As a family, we pour our hearts into every candle we make, using timeless methods and pure beeswax from local apiaries. We hope our creations bring as much warmth and light to your home as they do to ours.
• •Naturally Pure, Lovingly Handmade. Discover the beauty of 100% Canadian Beeswax Candles from Prince Edward Island.