Brand Tone

friendly, personal, and enthusiastic

Brand Values

• •Confidence
• •Faith and Family
• •Customer Gratitude
• •Trendiness and Style
• •Personal Connection

Best Practices

• •Maintain a Personal Voice: Always write as if you are talking to a friend. Use "we" and "I" to refer to the boutique and share personal anecdotes or feelings about the products.
• •Lead with Positivity and Enthusiasm: Use upbeat and energetic language. Words like "obsessed," "love," "perfect," and "favorite" should be staples in the brand's vocabulary, reinforced with emojis and exclamation points.
• •Emphasize Confidence and Feeling Good: Connect the clothing to the feeling it evokes. Frame product descriptions around how an item will make the customer feel confident, happy, or ready for a specific occasion.
• •Express Gratitude Regularly: Consistently thank the community for their support in social media captions, emails, and even on shipping inserts. This reinforces the brand's value of customer appreciation.
• •Stay Visually and Tonally Aligned: Ensure the tone of the copy matches the bright, clean, and trendy aesthetic of the photos and videos. The entire content package—visuals and text—should feel cohesive and authentically represent the Lucky Clover brand.

Social Perception

The public perception of Lucky Clover Boutique appears to be positive, cultivated through its strong community engagement on Instagram and TikTok. Customers are perceived as supporters of a small business dream, not just buyers. Comments on social posts are overwhelmingly favorable, with users expressing love for the outfits and anticipation for new drops. The brand is seen as a source of cute, trendy, and desirable clothing. The personal narrative of the owner launching the business in college adds a layer of authenticity that resonates with the audience, fostering a sense of loyalty and support for her journey.

Copy Examples

• •That feeling when you find the perfect summer dress! ☀️ This flowy floral number just hit the site and we are OBSESSED. Designed to make you feel confident and beautiful at brunch, on vacation, and everywhere in between. Tap the link in bio to make it yours! #shopluckyclover #newarrival #summerdress
• •A little BTS magic for this week's drop! ✨ So much goodness coming your way this Thursday at 10 am! We can’t wait to see you in these pieces. Your support means the world! 💖 #boutiqueowner #smallbusiness #newarrivals #fashioninspo
• •✨ You're in Luck! New Arrivals Are Here ✨
• •Headline: "Wear Your Confidence" Sub-headline: "Discover hand-picked styles designed to make you shine. Thank you for supporting our dream!"
• •Help us decide! Which cozy look is your fave for fall? Poll: [Cozy Cable Knit] vs. [Classic Cardigan]