Brand Tone

Friendly, aspirational, community-focused, approachable, personal, upbeat, enthusiastic, confident, empowering.

Brand Values

• •Family and Authenticity
• •Community
• •Quality and Affordability
• •Passion for Western Lifestyle
• •Modern Style

Best Practices

• •Always Channel the "Fashionable Friend": Write as if you are giving trusted style advice to a friend. Use a warm, encouraging, and enthusiastic tone.
• •Emphasize Lifestyle, Not Just Products: Sell the experience—the rodeo, the concert, the summer night, the confident feeling. Connect the clothes to the moments where they will be worn.
• •Use Community-Centric Language: Employ words like "we," "our," and "you" to create a sense of belonging. Encourage user-generated content by asking questions and creating branded hashtags.
• •Stay Authentic to Your Roots: Regularly weave the brand's story—family-owned, Western heritage, mother-daughter duo—into your communication. This is a powerful differentiator.
• •Keep it Upbeat and Aspirational: The copy should feel positive and empowering. It's about looking good and feeling great, celebrating a vibrant and stylish life. Use emojis and exclamation points where appropriate to convey energy and excitement.

Social Perception

Stylish, authentic, high-quality boutique; a go-to source for Western-inspired fashion; has loyal, engaged, and supportive customers; credible and fashionable retailer.

Copy Examples

• •Instagram Post: Speak your mind without saying a word. 🗣️✨ Our new 'Rodeo Soul' graphic tee just dropped and it’s all about that free-spirited, country vibe. Perfect for concert nights and bonfire lights. Tap to shop before it’s gone!
• •Website Banner: Saddle Up for Savings! Get 25% off our Summer Collection. Your new favorite outfit is waiting.
• •TikTok Video: On-screen text 'From the boutique to the barrel race 🐎'. Caption: This is your sign to get that outfit you’ve been dreaming of! ✨ Which piece is your favorite? #westernfashion #ootd #boutiquestyle #luckychics
• •Email Newsletter: Subject: It's Here! The Collection You've Been Waiting For. Body: Hey, Chic! We've been working on something special. Inspired by desert sunsets and honky-tonk nights, our new arrivals are all about bold prints, authentic denim, and timeless turquoise. Be the first to turn heads this season. Shop Now, Shine Later.
• •Facebook Ad: Headline: The Perfect Concert Fit? Found. Body: From the front row to the after-party, stand out with style that’s as authentic as your favorite song. Lucky Chics & Country Gents offers modern western wear for the woman who owns her style. Shop our curated collections and find your next go-to look.